Microsoft Clarity
Understand your users. Automate workflows.
Leading
Requirements
HubSpot Plan HubSpot Account permissions - View the required account permissions
Microsoft Clarity Subscription - Free forever! plan
Overview
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Enhance prospect and customer engagements with the seamless integration of Clarity and HubSpot. Equip your team with actionable insights to accelerate deal closures, deliver tailored support, and segment effectively for personalized campaigns. Automate HubSpot workflows based on smart events detected by Clarity, and minimize manual work, boosting efficiency.
Leverage the Clarity and HubSpot integration to:
Unify Your Customer Journey with In-Depth Behavioral Insights
Understand how visitors use your site, watch recordings of user sessions and see where they hesitate or get stuck. This clear view helps you identify areas for improvement without guessing.
Boost Conversion and Personalize Engagement
Track how each one of your contacts interacted with your page, what they visited, where they got stuck. Use this information to segment groups, inform follow-ups, deal closures or deliver the best support.
Eliminate Manual Work, Accelerate ROI
Stop spending hours manually checking user behavior data. Use smart events to trigger workflows, automating marketing, sales and service key processes, like sending emails, reminders or updates.
💭 Remember to review the Setup Guide, this integration does not install the Clarity script automatically!
Features
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Smart Event Tracking
Automatically captures key user actions on your website (like clicks, scrolls, or form submissions) and logs these events directly onto your HubSpot timeline. This gives you a clear, real-time snapshot of visitor behavior without the guesswork.
Automated Workflow Triggers
Leverages the captured smart events to serve as triggers in HubSpot. This powerful feature lets you set up automated, timely responses—such as sending personalized messages or updating contact records—reducing manual work and ensuring consistent engagement.
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Session recordings
Provides full video recordings of users interacting with your site. Visually understand how visitors navigate your pages, identify friction points, and refine the user journey.
GDPR and CCPA compliant
Clarity is GDPR and CCPA compliant, ensuring that user data is handled securely and ethically. It does not collect any personally identifiable information (PII) and provides transparency around data collection practices. You can confidently use behavioral analytics to improve your website while respecting user privacy.
App Functionality
Shared Data
Session recordings | ||
Smart Events |
Reviews
3.5
39
3.5
39
- Feb 26, 2026
The link to the clarity session rarely works, so what's the point?
Most of the time the links to Clarity don't work. It's very frustrating.
Being able to see sessions for specific leads
Not being able to click on the link to sessions for specific leads.
Furrh, C.
- Jan 5, 2026
Great tool until HubSpot integration breaks everything and kills cookie consent functionality
Clarity is great but once we connected it to HubSpot it stopped showing. It took a while to work out why but it was an issue with its position in the header/footer. it impacted the cookies policy. It basically meant that people were not accepting to show their data on Clarity once it connected to HubSpot.
Ripples, S.
Pricing
Free forever!
$0
Free forever!
$0
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 08/08/2025
More info
Built by - Microsoft
Installs - 5K installs
Categories Languages this app is available in English
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