Pana Events is the events GTM platform for every B2B team that sponsors, hosts, and attends events.

From discovering the right events and planning every detail to capturing leads, exchanging digital business cards, and measuring event ROI, Pana Events brings every stage of your event workflow into one platform.

With Pana Events, teams can turn every event into measurable business outcomes by ensuring every customer interaction is instantly captured in their CRM, and followed-up before the intent goes cold.

By integrating with HubSpot, contacts captured through badge scanning, business card scanning, QR codes, or manual entry are automatically synchronized with your CRM. Existing HubSpot contacts can also be imported into Pana Events before an event, while enabling two-way synchronization keeps customer information consistent across both platforms.

Whether you're preparing for an event, networking onsite, or following up afterward, Pana Events and HubSpot work together to keep customer data organized, connected, and ready for your sales team.