Project Blue brings real iMessage and SMS texting into HubSpot so your sales team can reach leads where they actually respond.

Email open rates keep falling, and cold calls go to voicemail. Meanwhile, text messages get read within minutes. The problem is that most texting tools send generic SMS from random numbers that get filtered as spam or ignored. Project Blue is different. Your team sends true blue bubble iMessages from dedicated phone numbers, which means higher deliverability, read receipts, typing indicators, and the kind of trust that only comes from a native messaging experience.

Solve the problems slowing your pipeline down:

Leads go cold before you can reach them. Project Blue lets you trigger personalized iMessage and SMS outreach directly from HubSpot workflows, so new leads get a text within seconds of submitting a form instead of sitting in a queue.

Conversations live outside your CRM. Every message your team sends and receives syncs to the HubSpot contact timeline automatically. No copy and pasting, no lost context, no wondering what a rep said last week.

Reps waste time switching tools. Send and receive texts, view full conversation history, and make calls without ever leaving HubSpot. Project Blue works inside the contact record so your team stays in one place.

SMS campaigns hurt your sender reputation. Because Project Blue sends genuine iMessages from real dedicated lines, your messages avoid carrier filtering and arrive looking like a text from a person, not a marketing blast.

Project Blue is built for sales teams, agencies, and revenue operations leaders who want texting to be a first class channel in HubSpot. Connect in minutes, assign lines to your reps, and start having real conversations with your pipeline today.