
Swoogo
Connect your event registration data to your marketing campaigns.
Requirements
HubSpot Plan Works with all HubSpot plans Learn more HubSpot Account permissions - View the required account permissions
Swoogo Subscription - One User, Three Users, Five Users, or Enterprise Plan plans
Overview
1/3
Swoogo is an industry-leading event management software that provides flexible, customizable solutions for in-person, digital, and hybrid events. With a focus on user-friendly design and powerful integrations, Swoogo empowers event planners to create impactful experiences effortlessly.
Swoogo’s HubSpot Integration is available for no additional fee and allows event marketers to see the full view of how their events are performing. With the Marketing Event Object, you can connect event level data from Swoogo to HubSpot to see registration and attendance rates. You can also sync contact records seamlessly from Swoogo to HubSpot and pass through data for contacts that registered, or attended an event. These statuses can power workflows in HubSpot, improve lead scoring, and enable event marketers to have better overall event attribution reporting.
Features

Easily map your event data
Use Swoogo to power all of your events, and easily push your event details, registration statuses, and custom fields to HubSpot. From registration to check-in, you can keep your data flowing to HubSpot to power personalized communications and workflows.

Event attribution just got easier
Save time analyzing your event ROI. With HubSpot’s Marketing Event Object you can gather all of your event registration and check-in data through Swoogo and aggregate it at an event level in HubSpot. Get a full picture of your event attribution and get a full picture of how your events are influencing your business metrics.

Segment and personalize
Automate your segmentation and communications by adding your attendees, no-shows, VIPs, and sponsors to HubSpot lists and triggering personalized communication paths. Personalize your communications at scale.

Work smarter, not harder
Connect Swoogo and HubSpot to make your life easier, and don’t let any data slip through the cracks. With Swoogo’s powerful registration solution you can ask the right questions and feed the data you collect directly to HubSpot to power your workflows, and prioritize high quality leads for your sales team.
App Functionality
Shared Data
![]() Attendees | ||
![]() Event Information | ||
![]() Invitation Lists | ||
![]() Page views can be shown from your event site on a Contact Record. | ||
![]() Personal Registration Data | ||
![]() Registrants | ||
![]() Registrants | ||
![]() Registration Information |
Reviews
4.0
6
4.0
6
- Jul 27, 2024
Swoogo Rocks!
In 20 years of event management, Swoogo has been the most reliable, most supportive, and most flexible event tech solution I have worked with.
Event Registration
Seamlessly pass event registration data
n/a
Smith, T.
Technology - Software - 1 employee
- Apr 23, 2024
Bradley, D.
Health - 6 to 10 employees
One User
$11,800
/yearOne scrappy go-getter who can wear a lot of hats and has totally got this, thank you very much.
One Full User
One Reporting User
Unlimited Events
Unlimited Registrations
30+ Free Integrations
Billed Annually
One User
$11,800
/yearOne scrappy go-getter who can wear a lot of hats and has totally got this, thank you very much.
One Full User
One Reporting User
Unlimited Events
Unlimited Registrations
30+ Free Integrations
Billed Annually
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 12/03/2025
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