Template Manager gives administrators powerful tools to control their HubSpot instance beyond what's possible within the platform itself: bulk creation of properties, deployment of bundles for repeatable campaign launches, and access to a growing library of configurations from top agencies and consultants. Additionally, Template Manager users can share templates and bundles (workflows, segments, property sets) with one another, allowing you to show off your best work or redeploy it to different HubSpot instances within your organization.

For consultants and agencies, Template Manager allows you to standardize architecture across your client base. Build your personal library of interdependent workflows, segments, and custom objects, save them as a bundle, then deploy them repeatedly to any client you work with. One-click deployment for attribution properties, on-create lifecycle automation, baseline nurture workflows — take your best work with you and use it again and again. And if you're particularly proud of something you've built, publish it to the shared library and share the link with your audience to showcase your thinking and approach.

Template Manager also offers a fully-featured MCP compatible with the AI tool of your choice. Got an idea for a new set of workflows or a new way to handle lead routing? Handle it through the MCP and ensure you're happy with what you've built before pushing it live in HubSpot. All deployments are logged so you can easily review what's been pushed through Template Manager, allowing you to track, audit, and change anything you've deployed.