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Requirements
HubSpot Plan HubSpot Account permissions - View the required account permissions
Access Type Shared Tulu Subscription - Starter, Growth, Scale, or Pro plans
Overview
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1/2 - Unified Marketing Truth
Your ad platforms know what you spent, but only HubSpot knows who became a lead. Tulu brings them together.
Tulu reads your leads source data from HubSpot, then matches it to your ad spend across Google, Meta, LinkedIn, and Microsoft. You get true cost-per-lead and channel attribution in one view, without ever running a report or exporting another spreadsheet.
Connect your sources once, and Tulu keeps everything synced and current. No setup, no maintenance. Just a clear answer: which campaigns are actually filling the pipeline, and where the next dollar should go.
Features
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Unified Marketing Truth
Your media platforms, search data, analytics, and CRM data - finally unified. No more tab-switching, tool-juggling, or cross-referencing spreadsheets. One source of truth. One place to act.
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100% Data Visibility
See every touchpoint, channel, and conversion. Nothing hidden, nothing missed. Tulu automatically syncs and aligns all your data, so blind spots become a thing of the past. What you can see, you can optimize

Native AI Analysis
Never copy-paste into ChatGPT again. Tulu already knows your campaigns, channels, spend, and perfomrance - full context, including all your historical data, all the time. Ask a question and get a real answer, without having to attach anything.

Beyond - Digital Tracking
Tulu brings your offline activities into the same unified view as your digital channels. Now you can know if that conference booth or magazine spread actually paid off.

Brand Impact Reporting
FInally show that the sponsorship, (D) OOH, and awareness push are actually moving the needle. Tulu tracks signals like Total Search Volume and Direct Sessions over time, revealing the correlation between all marketing activities and actual brand impact.

Proactive Intelligence
Tulu doesn't wait for you (or your agency) to log in. When something needs attention, it comes to you. Protect from overspending, excessive pacing, and missed opportunities, without even opening your computer.
App Functionality
Shared Data
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Tulu reads company lifecycle and source/attribution data for account-level funnel and attribution reporting.
Reviews
Pricing
Starter
€39
/monthMonthly ad spend under €5K
Starter
€39
/monthMonthly ad spend under €5K
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 08/03/2026
More info
Built by - Tulu GmbH
Installs - <10 installs
Categories Languages this app is available in English
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