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Shopify Sync by Unific

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App

Shopify Sync by Unific

HubSpot Certified App

Abandoned cart, draft order, order, custom fields, variants, customers

Installs
1K installs
Rating

5(32)

Sign in to installRequires Shopify Sync by Unific subscription

Requirements

HubSpot Plan
HubSpot Account permissions
View the required account permissions
Shopify Sync by Unific Subscription
FREE Forever, Basic Plan, Advanced Plan, or Scale plans

Overview

Take Data-Driven Actions With Enriched Ecommerce Data from Shopify and use the power of HubSpot to send Abandoned carts, Customer Lifecycle Emails, and more!


With Unific’s Shopify to HubSpot integration you can sync:

  • Customers

  • Orders

  • Abandoned carts

  • Products

  • Variants

  • Browse Abandonment (beta)

Yes, you heard that right! Unific also syncs the actual variant the customer bought as custom fields on the deal line items.

Unific also supports custom fields and custom property mappings to customize the integration to your needs.


Unific will enrich the data we are syncing with Recency, Frequency, Monetary data (RFM data) so that you can understand your customers and create more specific segmentation based on how much each customer spent, when the last time they bought, and the average days between orders.


All of this power can be used to understand your customers and send the right message at the right time to the right customers. However, understanding isn’t all. Use the data now syncing to HubSpot to attract, cultivate, and retain more high-value customers. You’ll supercharge customer lifetime value growth with the ability to create phenomenal customer experiences tailored to your customer’s preferences.


Unific is also the fastest and most reliable integration on the marketplace and we can prove it! See our status page at https://status.unific.com


Combine Shopify Sync by Unific with our other app Shopify Dynamic Coupons to cultivate your customers to buy more often and spend more.


Free for up to 25 orders per month, plus up to 30 days of historical orders. All you need to get started is an email and the correct access to connect Shopify to HubSpot.


It just takes minutes to get started!

Features

Sync Shopify Variants into HubSpot

Unific is the only Shopify integration that syncs Shopify Variants into HubSpot. Each variant is created as a separate product in HubSpot and maps the Product SKU and the Variant SKU.

Abandoned Cart Recovery

Unific syncs abandoned cart data at both the contact and deal levels, giving you the power to craft highly targeted recovery campaigns directly within HubSpot. You can easily create personalized campaigns that are incredibly effective. Boost your recovery efforts and turn those lost opportunities into happy customers.

Aggregated properties for up-selling and cross-selling

Unific's aggregated properties on the contact save info products/categories bought in the customer lifetimes'. This allows you to create lists and trigger up selling and cross selling campaigns based on real life customer behavior without having to navigate and learn about HubSpot's complex objects hierarchy, leading you to more ROI.

Advanced Property Mapping

Map any properties, including metafields, from Shopify objects (Orders, Customers, Products and Companies) to the equivalent HubSpot Objects.

Calculate and Sync RFM (Recency, Frequency, Monetary) data

RFM (Recency, Frequency, Monetary) data helps segment customers based on buying behavior. Recency = The last time the customer bought Frequency = How often they buy Monetary = How much they spend

App Functionality

Shared Data
Data Source
Sync Direction
In HubSpot
In HubSpot

Abandoned Cart Customer

Contacts

Contacts

Abandoned Cart Order

Deals

Deals

Companies

Companies

Companies

Company Name

Companies

Companies

Company Properties

Company Properties

Company Properties

Recency, Frequency, Monetary (RFM)

Contacts

Contacts

Shopify Draft Order

Deals

Deals

Shopping Cart Customer

Contacts

Contacts

Shopping Cart Customers

Tracking Code

Tracking Code

Shopping Cart Order

Deals

Deals

Shopping Cart Product

Products

Products

More info about shared data

For a complete listing of fields synced by shopping cart, visit: https://www.unific.com/HubSpot-ecommerce-integrations#HubSpot-page-premapped-fields Fields are pre-mapped, saving you time and effort in setup. Paid subscribers have additional options for field-to-field sync configurations.

Reviews

Average rating

5.0

Based on 32 ratings


Total reviews

32

Number of reviews all-time


5
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4
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Average rating

5.0

Based on 32 ratings

Total reviews

32

Number of reviews all-time

5
100% complete
100%
4
0% complete
0%
3
0% complete
0%
2
0% complete
0%
1
0% complete
0%

Filter reviews:

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5/5
    Jul 25, 2025

Reliable App That Keeps Getting Our Business

We have been using this for years with no issues. We will be syncing a second ecommerce store with Unific too!

  • Gumbayan, J.


5/5
    Apr 25, 2025

Game Changer

If you're looking for a seamless Shopify integration, look no further. This app is absolutely outstanding — intuitive, reliable, and packed with powerful features. What truly sets it apart, though, is the incredible developer and support team behind it. They are knowledgeable, responsive, and genuinely committed to helping their users succeed. It's rare to find such a perfect combination of an exceptional product and a team that stands firmly behind it. Highly recommend without hesitation!

What do you like?

Seamless

What do you dislike?

none

  • Tompoles, -.


This app requires one of the following Shopify Sync by Unific subscription plans.

FREE Forever

$0

For merchants getting less than 25 orders per month

  • 25 order syncs per month

  • 25 abandoned cart syncs per month

  • Unlimited customer syncs per month

  • Connect up to 1 store

  • Sync up to 30 days of historical orders

  • Shopping Cart or HubSpot connection support

  • *No Custom Field Sync

  • Privacy Shield Certified

Sync up to 25 orders per month for free, plus up to 30 days of historical orders

FREE Forever

$0

For merchants getting less than 25 orders per month

  • 25 order syncs per month

  • 25 abandoned cart syncs per month

  • Unlimited customer syncs per month

  • Connect up to 1 store

  • Sync up to 30 days of historical orders

  • Shopping Cart or HubSpot connection support

  • *No Custom Field Sync

  • Privacy Shield Certified

Sync up to 25 orders per month for free, plus up to 30 days of historical orders

* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 12/03/2025

More info

Built by
Unific | HubSpot Ecommerce Integrations
Installs
1K installs
Categories
Languages this app is available in
English

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