Shopify Sync by Unific
Installs - 1K installs
Rating 5
(34)
Leading
Requirements
HubSpot Plan HubSpot Account permissions - View the required account permissions
Access Type Shared Shopify Sync by Unific Subscription - FREE Forever, Basic Plan, Advanced Plan, or Enteprise plans
Overview
1/9 - unific sync data
Take Data-Driven Actions With Enriched Ecommerce Data from Shopify and use the power of HubSpot to send Abandoned carts, Customer Lifecycle Emails, and more!
With Unific’s Shopify to HubSpot integration you can sync:
Customers, Orders as Deals, Products, Abandoned Carts
Companies
Company Locations (Shopify Plus / B2B)
Metafields on above objects
Product Variants & Line Item Properties support
Browse Abandonment (beta)
Yes, you heard that right! Unific also syncs the actual variants the customer bought as custom fields on the deal line items. Unific also supports custom fields and custom property mappings to customize the integration to your needs.
Unific will enrich the data we are syncing with Recency, Frequency, Monetary data (RFM data) so that you can understand your customers and create more specific segmentation based on how much each customer spent, when the last time they bought, and the average days between orders.
All of this power can be used to understand your customers and send the right message at the right time to the right customers. However, understanding isn’t all. Use the data now syncing to HubSpot to attract, cultivate, and retain more high-value customers. You’ll supercharge customer lifetime value growth with the ability to create phenomenal customer experiences tailored to your customer’s preferences.
Unific is also the fastest and most reliable integration on the marketplace and we can prove it! See our status page at https://status.unific.com
Combine Shopify Sync by Unific with our other app Shopify Dynamic Coupons to cultivate your customers to buy more often and spend more.
Free for up to 25 orders per month, plus up to 30 days of historical orders. All you need to get started is an email and the correct access to connect Shopify to HubSpot.
It takes just minutes to get started!
Features
Sync Shopify Variants into HubSpot
Unific is the only Shopify integration that syncs Shopify Variants into HubSpot. Each variant is created as a separate product in HubSpot and maps the Product SKU and the Variant SKU.
Abandoned Cart Recovery
Unific syncs abandoned cart data at both the contact and deal levels, giving you the power to craft highly targeted recovery campaigns directly within HubSpot. You can easily create personalized campaigns that are incredibly effective. Boost your recovery efforts and turn those lost opportunities into happy customers.
Aggregated properties for up-selling and cross-selling
Unific's aggregated properties on the contact save info products/categories bought in the customer lifetimes'. This allows you to create lists and trigger up selling and cross selling campaigns based on real life customer behavior without having to navigate and learn about HubSpot's complex objects hierarchy, leading you to more ROI.
Advanced Property Mapping (Only available on Advanced version)
Map any properties, including metafields, from Shopify objects (Orders, Customers, Products and Companies) to the equivalent HubSpot Objects.
Calculate and Sync RFM (Recency, Frequency, Monetary) data
RFM (Recency, Frequency, Monetary) data helps segment customers based on buying behavior. Recency = The last time the customer bought Frequency = How often they buy Monetary = How much they spend
App Functionality
Shared Data
Customers | ||
Orders | ||
Products | ||
Checkouts & Abandoned Carts | ||
Abandoned Cart by Customer | ||
Recency, Frequency, Monetary (RFM) | ||
Shopping Cart Customers | ||
Company Properties | ||
Companies | ||
Company Locations | ||
Shopify Orders | ||
Checkouts & Abandoned Carts | ||
Product Variants | ||
Order Line Item Properties | ||
Company Location Catalogs |
Reviews
5.0
34
5.0
34
- Jun 25, 2026
Robust and Easy
For years we've used Shopify and HubSpot but often shared data via messy zapier automation. This tool shares data seamlessly with more detail. Parag walked me through the tool and listened to all the details about our complex processes to help learn where this tool can make life easier.
Easy to implement and seamless to get key data into HubSpot
DeMars, N.
- Apr 20, 2026
Unlocks the next level for DTC brands on HubSpot
The integration was simple to setup, only a few buttons. Once it's set up, you are able to leverage more data than you could have imagined to improve workflows, improve conversion, get a better idea of performance, and many more capabilities. This tool truly unlocks the full power of HubSpot for DTC brands.
Simple setup, almost limitless data
No disadvantages
User, M.
FREE Forever
$0
For merchants getting less than 25 orders per month
25 order syncs per month
25 abandoned cart syncs per month
Unlimited customer syncs per month
Connect up to 1 store
Sync up to 30 days of historical orders
Shopping Cart or HubSpot connection support
*No Custom Field Sync
Privacy Shield Certified
FREE Forever
$0
For merchants getting less than 25 orders per month
25 order syncs per month
25 abandoned cart syncs per month
Unlimited customer syncs per month
Connect up to 1 store
Sync up to 30 days of historical orders
Shopping Cart or HubSpot connection support
*No Custom Field Sync
Privacy Shield Certified
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 07/21/2026
More info
Built by - Unific | HubSpot Ecommerce Integrations
Installs - 1K installs
Categories Languages this app is available in English
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