WooCommerce Sync by Unific
Installs - 300+ installs
Rating 4.7
(19)
Leading
Requirements
HubSpot Plan HubSpot Account permissions - View the required account permissions
Access Type Shared WooCommerce Sync by Unific Subscription - FREE Forever, Basic Plan, Advanced Plan, or Scale plans
Overview
1/8
Take Data-Driven Actions With Enriched Ecommerce Data from WooCommerce and use the power of HubSpot to send Abandoned carts, Customer Lifecycle Emails, and more!
With Unific’s WooCommerce to HubSpot integration you can sync:
Customers
Orders
Abandoned carts
Products
Variants
Browse Abandonment (beta)
Yes, you heard that right! Unific also syncs the actual variant the customer bought as custom fields on the deal line items.
Unific also supports custom fields and custom property mappings to customize the integration to your needs.
Unific will enrich the data we are syncing with Recency, Frequency, Monetary data (RFM data) so that you can understand your customers and create more specific segmentation based on how much each customer spent, when the last time they bought, and the average days between orders.
All of this power can be used to understand your customers and send the right message at the right time to the right customers. However, understanding isn’t all. Use the data now syncing to HubSpot to attract, cultivate, and retain more high-value customers. You’ll supercharge customer lifetime value growth with the ability to create phenomenal customer experiences tailored to your customer’s preferences.
Unific is also the fastest and most reliable integration on the marketplace and we can prove it! See our status page at https://status.unific.com
Combine WooCommerce Sync by Unific with our app WooCommerce Dynamic Coupons to cultivate your customers to buy more often and spend more.
Free for up to 25 orders per month, plus up to 30 days of historical orders. All you need to get started is an email and the correct access to connect WooCommerce to HubSpot.
It takes only a minutes to get started!
Features
Abandoned Cart Recovery
We sync abandoned cart data at both the contact and deal levels, giving you the power to craft highly targeted recovery campaigns directly within HubSpot. You can easily create personalized campaigns that are incredibly effective. Boost your recovery efforts and turn those lost opportunities into happy customers.
Aggregated properties for up-selling and cross-selling
Our aggregated products on the contact level will store information of categories and products bough in the customer lifetimes'. This allows you to create lists and trigger up selling and cross selling campaigns based on real life customer behavior.
Sync Variants into HubSpot
Unific is the only Shopify integration that syncs Shopify Variants into HubSpot. Each variant is created as a separate product in HubSpot and maps the Product SKU and the Variant SKU.
Advanced Property Mapping
Map any properties, including metafields, from Shopify objects (Orders, Customers, Products and Companies) to the equivalent HubSpot Objects.
Calculate and Sync RFM (Recency, Frequency, Monetary) data
RFM (Recency, Frequency, Monetary) data helps segment customers based on buying behavior. Recency = The last time the customer bought Frequency = How often they buy Monetary = How much they spend
App Functionality
Shared Data
Shopping Cart Customer | ||
Shopping Cart Order | ||
Shopping Cart Product | ||
Abandoned Cart Order | ||
Abandoned Cart Customer | ||
Recency, Frequency, Monetary (RFM) | ||
Shopping Cart Customers |
For a complete listing of fields synced by shopping cart, visit: https://www.unific.com/HubSpot-ecommerce-integrations#HubSpot-page-premapped-fields
Fields are pre-mapped, saving you time and effort in setup. Paid subscribers have additional options for field-to-field sync configurations.
Reviews
4.7
19
4.7
19
- Oct 1, 2026
It's great
Unific has been a reliable bridge between our WooCommerce store and HubSpot. The integration works as expected and has allowed us to sync order data, track customer activity, and connect our e-commerce and CRM workflows. When we've had questions or needed help with mapping, their support team has been responsive and knowledgeable.
Reliable sync between WooCommerce and HubSpot, responsive support team
Some field mapping limitations that required workarounds, but support helped us navigate them
Hansen, H.
- Oct 9, 2025
A piece of software that was once great, and is no more.
This used to be good software with decent support, not anymore.
The pricing model makes a lot of sense and allows you to scale with the software.
The product failed and the support was less than helpful. After MONTHS of trying what their support told us we needed to do to manage our data using the "dashboard" their owner instructed us that we would need to request they manage that data behind the scenes and the dashboard is not working like it is supposed to. Data didnt flow from months and they kept charging us and refused to refund us.
Tinter, M.
FREE Forever
$0
For merchants getting less than 25 orders per month
25 order syncs per month
25 abandoned cart syncs per month
Unlimited customer syncs per month
Connect up to 1 store
Sync up to 30 days of historical orders
Shopping Cart or HubSpot connection support
*No Custom Field Sync
Privacy Shield Certified
FREE Forever
$0
For merchants getting less than 25 orders per month
25 order syncs per month
25 abandoned cart syncs per month
Unlimited customer syncs per month
Connect up to 1 store
Sync up to 30 days of historical orders
Shopping Cart or HubSpot connection support
*No Custom Field Sync
Privacy Shield Certified
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 12/12/2025
More info
Built by - Unific | HubSpot Ecommerce Integrations
Installs - 300+ installs
Categories Languages this app is available in English
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