Most B2B eCommerce projects fail before they start—not because of bad platforms, but because there’s no clear plan. Manufacturers and distributors are pushed into replatforming, sold on features, and left to figure it out. The result? Missed revenue, disconnected systems, and frustrated teams. We fix that. Our B2B eCommerce Blueprint brings clarity first—aligning your team, identifying what matters, and mapping a path forward before real money gets spent. Then we design, build, and optimize with confidence. We work across Shopify, Magento, BigCommerce, Shopware, Salesforce Commerce Cloud, and Klaviyo, connecting them to your ERP, CRM, and marketing stack. A trusted HubSpot partner since 2012, we also created the Introduction to eCommerce Marketing course for HubSpot Academy. If your eCommerce isn’t delivering, there’s a reason. 👉 Get the book: https://b2becombook.com
We've been working with Groove for almost two years now and we've seen excellent results. One of the chief concerns about signing with an agency is that you have to stand in line to get answers. Not so with Groove - we've found that when we call they pick up and we get answers quickly. A great organization to work with, highly recommend.
I've partnered with Groove for several years and have been pleased with their work, support, and development on numerous projects. They have been, and continue to be, a great partner with us in building a successful website. The combined skill sets offered by Groove in both development and marketing help meet the various needs in a demanding technology age.
Back in the summer of 2017, I decided to start my own business and called Ethan Giffin at Groove Commerce to get some advice about a CRM. I had been using SalesForce for a number of years but was looking for other ideas. After a long discussion about what my needs were and how I would be using a CRM in my new business, Ethan showed my HubSpot. I immediately took to the platform and he helped me understand how it would help my business grow. It's been about 8 months and my business is prospering. I'm using HubSpot every day and in many aspects. If it wasn't for Groove I don't believe I'd been in the same position.
Working with the team at Groove has been a pleasure. Their team is filled with dedicated subject matter experts that ensure that we get great advice no matter what we need. Highly recommended.
We engaged with Groove to help with a brand refresh and HubSpot Implementation. Their professional and responsiveness was refreshing but it was their passion that made them truly special to work with.
We can't say enough about our experience working with Groove. The biggest advantage is having an entire team of experts at our disposal. Whether our question is about HubSpot lists, design challenges, privacy compliance, ROAS for Google, or Facebook ads, there is a team member with expertise in that area. In addition to enjoying working with the team (because they're fun!), we can point to some real positive revenue-producing metrics, like: Organic YOY Visitors up 33% Organic YOY Revenue up 52% Paid YOY Conversion up 20% 15% Decrease in Cost Per Acquisition in Adwords YOY We know these metrics because we get monthly reports and complete transparency into what is happening with our account. If you're thinking about an agency, we highly recommend Groove. And our company is 3,000 miles away, so don't let distance deter you!
Groove helped us to get our Bigcommerce site up and running and then integrated with HubSpot. Very knowledgable about eCommerce...