HighRoad Solutions

Always Take the HighRoad :)

Working with HighRoad Solutions has been a game changer for our small but mighty team. The onboarding process was incredibly smooth - the HighRoad team made everything so easy to understand and execute. Their responsiveness and sense of urgency gave us confidence from day one. The integration through Spark has been excellent. Having our Fonteva data flow seamlessly into HubSpot means we can finally see the full picture - who’s engaging, how they’re interacting, and what’s driving our members’ behaviors. It’s given us the ability to truly segment and personalize our outreach, which has already improved our efficiency and strengthened our relationships with both DSO members and industry partners. Building and deploying campaigns in HubSpot is now fast, intuitive, and effective. Everything we need is in one place, and we can easily show leadership what’s happening in real time. We know we’ve only begun to tap into its full potential, but even now, the impact is clear - Spark and HubSpot together are helping us level up our marketing efforts in ways we simply couldn’t before.

Invaluable partnership with HighRoad!

HighRoad Solutions made it easier for us to connect our NetForum database with our HubSpot instance. Before HighRoad, we had to manually pull and transfer data between systems, which was a time-consuming and frustrating process. We can now filter and target our audiences directly in HubSpot, ensuring people are getting the right content at the right time. We’re still learning, but the improvements have been huge. We can now easily set up campaigns and gather data in one place to analyze results effectively. The onboarding process took some time, especially since our association's data is so specific, but once everything was fully integrated, we saw the value right away. HighRoad Solutions helped us take a complex, manual process and turn it into something streamlined and simple, allowing us to focus on engaging with our audience rather than managing data.

Exactly what we needed to take our marketing further

We've been working with HighRoad Solutions for years, so when it came time to upgrade our marketing tools, partnering with them again was a no-brainer. They guided us through the move to HubSpot and with a smooth and manageable onboarding process. We always felt like we had a team in our corner. One of the most important parts of this transition was the Spark integration. It connects our iMIS AMS to HubSpot and helps power everything we do now. Thanks to Spark, we don’t have to pull lists manually or guess about who’s engaging with us. All our data flows into HubSpot automatically, and that lets us create smarter campaigns, track real results, and actually use the data we’ve had all along. Right after going live, we launched our new education bundle campaign, which was one of our most complex projects. The integration made it possible to get the right messages to the right people at the right time. Our team hit the ground running, and now we’re seeing the value of our data and tools in one place. HighRoad helped make that possible, and we couldn’t be happier with the results!

Jumpstart Association Marketing Automation

Working with HighRoad Solutions really jump started our marketing automation transformation, especially in the critical area of data integration. Their expertise made a world of difference in helping us connect the dots and build our confidence in the integration of our AMS with HubSpot. Now that we have passed integration and are digging into leveraging HubSpot as a marketing tool, HighRoad's support is instrumental in helping us take advantage of this powerful platform.

HighRoad has been a great integration partner

HighRoad Solutions was our vendor of choice for integrating HubSpot with our AMS platform, ProTech. Honestly, there were very few options that we were even confident could work, but their track record and results speak for themselves. Our experience with HighRoad and their Spark integration was overall positive, despite a few challenges that were primarily on our side. The HighRoad team was flexible, responsive, and committed to helping us succeed. Whenever we needed support, especially during times when our own team was stretched thin, they were there to help. HighRoad played a crucial role in troubleshooting issues with our marketing lists and the Protech API. Overall, HighRoad’s Spark integration and HubSpot expertise were instrumental in navigating our internal challenges. The team’s willingness to go above and beyond was key to ensuring a smooth integration process.

Great Integration Partner!

One of the biggest challenges we faced was dealing with so much data - a massive amount of custom fields and information that needed to transfer seamlessly. HighRoad made it so much easier for us, ensuring that HubSpot integrated with Protech. I’ve recommended HighRoad to so many others because their team truly cares, and we couldn't have moved to HubSpot without their help!

Great Integration Partner!

HighRoad Solutions has been a terrific integration partner for us. With their help, we were able to transition from our previous products with ease. From onboarding for our new Spark integration to training on our new HubSpot platform, HighRoad’s staff was there to guide us all along the way. With our data flowing seamlessly from our AMS to HubSpot, we’ve been able to create efficiencies and streamline our communications across the board. We look forward to continuing to leverage these tools to improve our marketing and member communication.

A True Partner, Not Just a Vendor

IWI has worked with HighRoad Solutions for our HubSpot integration needs for several years now, and we have been very satisfied with the integration and the team behind the solution. HighRoad has been able to provide sync add-on solutions as needed to meet our changing marketing needs and even proactively saw the need to upgrade the integration technology completely to solve new marketing goals and objectives. They are a great martech partner who understands our association's marketing needs.

The best partner we could ask for!

We selected HighRoad Solutions to onboard the American Payroll Association to HubSpot and integrate to our AMS, Aptify. For the past 5 years we've built a solid relationship with the HRS team as they continue to support us in our digital marketing efforts. Extracting data sets out of Aptify and moving them into HubSpot in bulk is complicated, but we're able to run integrated campaigns using membership data that's allowed us to continue to build member engagement and increase revenue opportunities. HighRoad understands how associations operate and their specific business needs - we're truly happy to be a long-time customer!