Innovative Marketing Resources (IMR)

Easy to Work With, Detailed Oriented

It's a pleasure to work with Beverly. I am working with her since last 5 months. She is detailed oriented and provide full requirements, it help us to provide expected output. Looking forward to working with you for long term.

IMR's content strategy is creating demand

Inbound is a core lead generation practice that IMR guides with expertise and a focus on continuous improvement. The Content Marketer's Blueprint has proven to be successful for multiple years in our complex environment wherein increasing leads, especially marketing qualified, and reducing the cost per lead are paramount. As the marketing lead, I rely on the team to help position and create relevant content and to optimize lead gen. The IMR team is a source of confidence and helps to strengthen and leverage inbound marketing into a cohesive practice across the organization. IMR directly contributes to our positive results and remains a key partner in our marketing strategy.

Inbound Partner Success

We are a 30-year-old business specializing in Heart-Centered Hypnotherapy certification around the United States, Europe, Africa, and Asia. We began using HubSpot in 2013 and hired IMR to help us get started. With only 6 office team members we have relied on them for much of our marketing strategy, and creating as much automation as possible. The results speak for themselves. By August we reached our total sales numbers from last year, leaving 4 months to reach new records. IMR helped us launch our blog in 2013 and it now has over 1,300 subscribers and is growing rapidly. Our annual website visits have quadrupled in the last 3 years. Our annual revenue has increased 8-10% over the same period. IMR has become an essential partner for us and is as much a part of our team as our small core team in Seattle. They are such a fun group and we look forward to our weekly meetings. I couldn't speak more highly of an organization.

IMR provides value every step of the way

As Director of Marketing for a regional IT Professional Services firm, I hired IMR to implement a Content Marketer's Blueprint strategy as well as a website redesign project. Besides the fact that Nick and his team know inbound marketing through-and-through (after all it's comforting knowing that Nick is a former HubSpotter and managed the partner channel), The IMR team creates a holistic strategy that's metrics driven and based on results. And the best part is that it's based around your own timeline and resources, not theirs. This results in creating content and campaigns, aligned with your goals that are achievable. IMR is a true partner that will do everything to ensure that you're getting the results you expect.

IMR's Content Marketer's Blueprint = our playbook

Matt Cook and IMR's team helped us do their Content Marketer's Blueprint strategy a couple years back when we knew we really needed to start blogging and generating content on our site. We worked with Matt and he interviewed us to produce the strategy document that told us exactly what blog posts to write to solve the problems of our prospective patients and their parents. We then were able to give this strategy to another agency we outsourced our writing to and they were able to write posts based on IMR's content strategy doc. The blog posts we published across a 12-month period helped lift our site traffic from a few hundred hits a month to over 7,000 visits a month. I'm not joking! We were pleased with their process and their service and I would recommend them to others who need help figuring out what exactly to blog about and what ebooks to write and help tying it all into their HubSpot so it all connects. They were very good at this and we achieved results..