New Perspective Marketing

Exceptional Partnership, Expert Guidance, and Proven HubSpot Results

Our experience with New Perspective (NPWS) has been exceptional. From the very beginning, Nathan’s insight and patience throughout our agency search process helped us build confidence, align priorities, and start our collaboration from a position of mutual understanding. His guidance — combined with NPWS’s onboarding workshops — eliminated much of the learning curve that usually comes with a new agency relationship. Our main project managers, Ben and Vlad, exemplify professionalism and partnership. They’re highly organized, responsive, and always focused on the most important outcomes. Their attention to detail and proactive communication keep our projects efficient, productive, and on track. Since engaging with NPWS, our marketing has become far more intentional and impactful. They’ve strengthened our HubSpot processes, improved automation, and delivered high-quality creative work — including a company video and blog content that drew praise from senior leadership. NPWS is far more than a vendor; they’re a trusted partner who brings strategy, execution, and collaboration together seamlessly. We recommend them wholeheartedly to any company looking for a marketing agency that truly invests in their success.

Top-notch agency for digital marketing partnership

As a smaller B-to-B company with a one-person inhouse marketing department, it was essential for us to find an agency that could help us to meet our online lead generation and marketing goals. Over the 2+ years we've been working with New Perspective, they have really become an extension of our marketing team. NP takes a data driven approach to lead gen marketing and has helped us tremendously with countless initiatives, from our website redesign, SEO and content creation to specific digital marketing campaigns to reach our target audience. They are timely in their deliverables and our regularly scheduled meetings help keep both parties aligned on projects and deadlines. They also help us to review KPIs and analyze our performance so we can make smart choices on future campaigns. New Perspective employees are HubSpot experts and have really helped us to better utilize the platform to track and manage leads, monitor campaign performance, and automate marketing communications. They are also really fun to work with! We look forward to continuing our partnership with them as we are seeing success with our marketing endeavors curated through our collaboration.

Friendly and Effective

Fantastic HubSpot Partner! They worked as a lean team to provide a clear scope of work to deliver the site the shareholders desired. They were on time and worked efficiently to help the project stay within budget. Each of the members on my team knew their role within the project so responsibilities were clear and meaningful. While I only paid for a specific skill set, their team was so rich with information I felt like I received additional value in the form of Design and SEO Expertise. I would recommend working with New perspective on any new website initiative.

The New Perspective strategic process was impressive

Starting with our initial meeting and going forward, New Perspective has suggested, planned, and delivered all aspects of a well thought out marketing strategy. They always found a way to work with our budget and demonstrated a real sense of caring about our success. Every member of their team has performed beyond our expectations. Their dedication, expertise, and creativity place them head and shoulders above any other agency I’ve worked with during my 35 years in marketing. They are responsive and have excellent project management skills that help keep us on point and on schedule.

Creativity, innovation AND process!!!

In the past, the best agencies were those with the best graphic designers and media buyers. Those experts are now ineffectual unless partnered with technologists, analysts and strategists. Customers are becoming more creative at avoiding advertising messages and every day new companies introduce new marketing tools to engage them. At Chasm, we had to reach a small audience of individuals to access our billion dollar markets. When choosing we understood that it was beyond critical to find a team that understood us and that shared ownership for our results. From the first moments we met the team at New Perspective they “got us”. Not only that, but rather than highlight a range of innovative marketing tools and techniques, or presenting a particular creative strategy, they focused on outlining a PROCESS. The discipline and structure of that process enabled us to definitively identify and target the highest priority buyer personae, and with the right messaging.

Exceeded our 2018 Goals

In 2018 we set some aggressive new business goals, so we worked with our partners at New Perspective to develop a strategy to help make it happen. They took our growth goals and backed into a strong plan with monthly targets and clear attribution reporting. I love that we can see where our leads come from along with the cost of different marketing campaigns. Not only that, but along the way New Perspective has helped our team gain important knowledge, specifically bridging the gap between what we do, what they do, and how it all ties together. This was crucial in the continued success of our marketing efforts and the results speak to that. Not to mention they are so easy to work with, and quick to respond with any questions and follow up we have. Our business is changing constantly, and they are always flexible and ready to help. We are making smarter decisions now, and we are excited to continue this strong partnership with New Perspective! We heartily recommend their entire team!

The Ideal HubSpot Partners

I couldn’t ask for a better partner in the digital landscape than New Perspective. Not only do they support nearly every aspect of our online marketing efforts, they do so with relentless consistency and dedication to improving the overall product. They’ve helped us understand the importance of having an inbound marketing plan, how to integrate those practices seamlessly with our sales team, and how to continuously draw more engagement to our website each and every year. I’m always confident that they can provide solutions for us, and the fact that we’ve been partners now for over four years is a testament to that.

A great partnership!

I have worked with NPWS almost since their opening day. We met while working with a client that went away for both of us. Then when my current client, Access TCA, was looking for a partner—starting with website development—I recommended NPWS. We went from web development to using HubSpot, also in HubSpot’s early days. We have all grown together, and NPWS continues to be an awesome partner. I have recommended them to other companies who share my enthusiasm after working with NPWS. I cannot recommend them highly enough.

NPWS lead us to target the right audience.

As a manufacturer in a high-growth space, we knew we had a lot of potential to grow, but we weren't having success with our marketing approach and lacked the resources to give it the attention it needed. We considered our options and ultimately chose New Perspective for their strategic approach. The processes from goal setting to planning to execution were very sophisticated & organized. The strategy sessions with NPWS were a huge eye opener for our business. Particularly enjoyed the time we spent working on our personas. Once we aligned on who our ideal customer was, everything started to fall in place. Our new content, website improvement plan and marketing campaign started driving more leads and traffic. Happy to say it's been a worthwhile investment of time and money. Their ideas helped define our brand in a sea of competition. I recommend the team at New Perspective.

Awesome Experience and a Fantastic Team

We approached NPWS for a website redesign project and right from the very first interaction, I knew they were the company that we wanted to work with. Instead of selling us on their capabilities, they asked us questions about our business, our challenges, and our goals. It made the choice to go with an inbound marketing agency really easy when they have a very effective inbound sales approach. The rest of the process was just as delightful. The NPWS team was extremely friendly, professional, and responsive. They kept the project on track and on time and delivered an excellent new website that we could not be more thrilled with. From the strategic layout and thinking behind the structure of the website to the overall aesthetic design, NPWS truly outperformed our expectations. Their commitment to continuous improvement and growth driven design is also impressive, and I am thrilled to keep working with them to implement an effective inbound marketing program.