Shaw/Scott

About Shaw/Scott

Shaw/Scott is a boutique, woman-owned lifecycle marketing agency and consultancy that helps leading B2C brands like Alaska Airlines, lululemon, and Pet Supplies Plus build real, lasting customer relationships across email, SMS, mobile, web, and direct mail. We specialize in turning complex marketing ecosystems into connected, high-performing experiences through omnichannel orchestration, advanced personalization, and real-time data activation. We step in where teams get stuck—bridging the gap between strategy and execution, connecting siloed data into a usable customer view, and transforming reactive campaigns into scalable, always-on journeys. Guided by our core values to deliver remarkable work, stay relentlessly curious, do the right thing, build strong relationships, and practice kindness, we act as true partners—bringing strategy, creative, data, and technology together to prove impact and drive meaningful growth in retention and loyalty.

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