Dawn-Louise Kerr FCIM, FHEA is the Founder of SM2Communicate and a Director of Digital, Risk & Data Security with over 20 years’ experience operating at board and executive level. She works with corporate leadership teams to design, govern and optimise HubSpot platforms that support secure growth, operational efficiency and data-driven decision making. Dawn specialises in HubSpot CRM, CMS and automation governance, platform onboarding, ongoing HubSpot management and structured training programmes. Her work focuses on data integrity, platform consolidation, AI-enabled growth and reducing data and operational risk, ensuring HubSpot is adopted securely, compliantly and at scale. Through SM2Communicate, Dawn supports organisations across the UK and internationally with HubSpot onboarding, continuous optimisation and capability-building, enabling teams to use the platform confidently while delivering measurable commercial outcomes in complex and regulated environments.
We have been working with SM2Communicate for two years and have received outstanding and professional service. They have provided useful professional advise which has helped us shape our social media marketing campaigns. We have used SM2Communicate to produce newsletters utilising the HubSpot facilities. They have also created images and written content for social media campaigns using LinkedIn, Instagram and Twitter. I would highly recommend using SM2Communicate. The team are friendly, professional and knowledgable.
Dawn and her team (SM2Communicate) were instrumental from the concept point right through to execution and ongoing support. She helped navigate our Management Team and Executive Board in the decision making of using HubSpot. The plan was well thought through and explained to all stakeholders. Once the decision was made the SM2C team integrated rapidly within our business to drive the programme forward. They advised what we needed and when to ensure we had the right services to support the business on the outset. They then took the business on a learning curve. This started with training all the teams within the business and gave ongoing support whilst it bedded in. SM2C were challenged along the way and always 100% of the time came through, on track and on budget. This was not easy. HubSpot is now a core part of our business and as per the advice and guidance given was the right toolset that we needed. SM2C have helped us to: - Fully digitalise our recruitment process by using forms and custom objects to the full. We are also using the call recording part of the sales tool for our recruitment process - Designed a new website within the HubSpot CMS that included gated content and automation for sign-ups - Created CSAT and Employee Surveys that fully utilise the services hub - Regular marketing emails to communicate to our employees across different countries and to our clients - Registration options for some of our employee benefits to keep a track of who has taken advantage of each option from their entitlement. Dawn keeps telling us we are only just getting started with HubSpot! When is comes to all marketing activity Dawn can 100% take the credit for getting us to where we are ahead of plan and under budget. I cannot recommend her highly enough. Thank you Dawn and the SM2Communicate team. YOU ARE AMAZING.
Dawn-Louise quickly grasped our requirements and helped us find solutions. Nothing was too much trouble. Very patient and knowledgeable, able to work with clients who struggle with IT.
Working with Dawn and the SM2Communicate team has been a pleasure! Seamless migration and set up of HubSpot + redesigning my website with minimal downtime. Dawn was instrumental in advising me and organising the best integrations for my needs and then patiently training me in using the system. I now have a functioning CRM and with everything in one place analytics now make sense and I can see my business function improving. Thanks Dawn!
When I have an issue or question, I call Dawn and before you know it, she's on it! I've been working with Dawn for 6 months now and she is thorough, organised, positive and helpful. She has migrated our CRM to HubSpot, set up a regular, consistent marketing plan using HubSpot and made it much easier for us to manage and tend our valuable client list. Her responsiveness has been excellent and her calm (not to mention patient and repeated!) explanations of the back-end workings of the platform invaluable. She has saved us valuable time and now we are beginning to see real benefits. We are now generating content ahead of time which frees us up to be tactical and responsive in our marketing rather than beset by it. As time goes on she is gradually introducing us to the deeper functionality of the platform the benefits of which I look forward to seeing. I would highly recommend her and her team.
I was totally new to HubSpot when Dawn-Louise stepped in. She taught me not only the basics, but efficient and fluid ways to use the platform. When I ran into issues or hiccups since, Dawn-Louise dealt with the big and small with ease, professionalism and unbeatable knowledge. Thank you again!