At The Middle Six, we redefine sales enablement with strategies and tools tailored to Architecture, Construction, Engineering, and Commercial Real Estate industries. Our expertise spans sales planning, process mapping, and HubSpot CRM implementation, helping businesses optimize operations and improve performance. We specialize in sales architecture, aligning CRM systems with business goals, and offer fractional sales leadership, lead generation, sales copywriting, and marketing alignment. Whether scaling your sales team, crafting messaging, or integrating sales and marketing, we have the right solutions. Our mission is to create scalable, effective sales processes for businesses, from small growth-focused firms to large CRE, architecture, engineering, and construction companies. Using tools like HubSpot CRM and Predictive Index, we build high-performing, industry-aligned sales teams.
Working with The Middle Six completely truly changed how we manage our sales process. They took the time to understand how our team actually sells, mapped our deal flow, and then customized HubSpot to match it, from cold call to closing. Instead of forcing us into a generic CRM, Lisa and her team built a system that reflects the realities and unique intricacies of commercial real estate. The system they built gives my leadership team clear visibility into our pipeline with better activity tracking, while also providing a structure that is simple enough for our brokers to actually integrate into their daily routines. The result is a more organized, repeatable sales process that supports how our business grows.
Working with The Middle Six on our HubSpot implementation was a game changer. Their team brought clarity, structure, and strategy to what could have been an overwhelming process. They not only set us up technically but also helped us align our sales and marketing workflows with intention. Their training was hands-on, intuitive, and tailored perfectly for our team’s needs. We came away not just with a system, but with a smarter way to sell, track, and connect. Highly recommend The Middle Six for anyone looking to make HubSpot work beautifully for their business.
Lisa and her Middle Six team are amazing ambassadors of the power HubSpot holds to make teams successful. They helped us lay down roots and begin leveraging HubSpot in a way that was customized to what our team needs day in and day out to manage our sales playbook. They are proactive, forward thinking, and genuinely cared about our long-term success. I definitely recommend The Middle Six to anyone seeking out a team of sales and HubSpot experts.