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Overview
🏆 Second Prize Winner of the HubSpot Theme Challenge 2021 🏆
Absolut is an all-in-one theme for startups, agencies, and software companies. It was built with love by a family studio called Kohorta. We, Olia and Roman, are working behind the scenes of Absolut to help you:
Build your presence online
Give your business a foundation to rely on within HubSpot CMS to create as many web pages as possible to run marketing campaigns or capture leads. You can do so with prebuilt theme modules to help you increase conversions and expand your audience.
Present content better
Let your brand shine through with easy-to-use predefined sections and templates. Each building block within the theme helps you create design solutions for various content types in seconds.
Speak directly to users
Let your users hear your voice on your website. With a special video module, upload personalized videos to be closer to your audience via facial expressions and vocal cues. Absolut takes care of accessibility for you with subtitles feature.
Optimize time costs
Create new pages and edit predefined templates within the native HubSpot theme experience in seconds. Spend less time on maintenance and webpage management to focus on what matters most — your business and customers.
Manage the look & feel
Apply your branding globally to Absolut templates within global settings in just a few clicks. Ease-of-use is at the forefront of our theme experience in editing colors, spacing, and fonts.
Features
Fully drag-and-drop
We believe drag-and-drop is a real gem of HubSpot CMS. So Absolut theme fully relies on this easy and straightforward functionality to make the editing experience as smooth as possible.
Totally customizable
Whether it's a particular module or global settings, Absolut theme allows change and adapt a wide range of theme design. The most powerful feature is automatic recoloring when altering primary color in theme settings recalculates colors all over the theme.
Visually enriched
One of the theme standout features is the variety of media types used. Create an impressive page with a video background or enrich your design with animated icons or event text. All of this is possible with Absolut theme modules.
Wide set of prebuilts
Absolut got you covered for all the necessary pages to launch a website. It includes various homepages along with templates for resources, events, pricing, and more. In total, there are 28 templates, including system pages, 33 sections, and 35 modules with unique features.
Performance-oriented
A more efficient website is more likely users enjoy the experience. So we've added a killer feature from Google Lab to ensure faster page load for any page, starting with the second. It happens by prefetching files for users before they click on the next link.
What's included
About Theme
Total installs - 2,500+
Created - Mar 9, 2022
Version 19 - Jan 6, 2025
Page types Page features Business types Tags
Requirements
HubSpot Subscription
Contact Kohorta
Legal Stuff
Please refer to the developer's Privacy Policy and Terms for more information.
Support
Kohorta
We're a family studio called Kohorta. We create themes, build apps, and provide custom solutions for the HubSpot platform. On the HubSpot Asset Marketplace, we offer HubSpot CMS themes. They are full of powerful features and absolutely free to download. If anyone needs customization or any changes to the theme, we also provide premium support.
Absolut Customer Reviews
4.4
Quality ratings Ease of use Performance Value Support
13 Reviews
- Oct 20, 2025
It's a lovely theme, but sadly, there is NO support
Since I can't get support to resolve a bug, it's basically useless to me. I've reached out via email multiple times over a span of over a week and even booked a meeting through their website, which nobody showed up for.
Some parts are very easy to use, but the video homepage doesn't seem to support using the main header and footer. The Keypoints module also displays incorrectly.
A clean video-forward design.
Parts of the theme don't work and it's impossible to get any support from the developer
Graziani, T.
Version 19
- Jan 6, 2025
Kohorta Review
The theme has a lovely display that showcases the information in a clear and aesthetic manner.
I did not use this much
Johnson, M.
Version 19
- Jan 6, 2025
The level of customization is exceptional
I recently used this template, and it’s one of the few I found that allowed me to fully customize our landing page to perfectly match our brand. The level of customization is exceptional, and the support team provided fast and helpful responses. Other templates didn’t come close to aligning with our style and branding needs. Highly recommend!
Super easy!
Highly customizable to match brand style perfectly. Fast and responsive support team.
For a free template - none :)
Moses, L.
Version 19
- Oct 15, 2024
No todo es responsive
En general funciona bien, aun así no todos los elementos son responsive y no se ven bien en móbiles.
Es muy fácil de personalizar cambiando imágenes, textos y colores.
Es limpio, visual y fácil de personalizar.
No todos los elementos son responsive. Revisarlo bien antes de hacer todo el trabajo previo.
Ponsatí Mitjà, I.
Construction & Renovation - 51 to 200 employees
Version 16
- Sep 10, 2024
Excellent Service!
The theme looks simple and is easy to work with, and the customer service was amazing. Olia was highly responsive and worked with our specific issues, making sure the site and its components flowed smoothly.
It was easy to add colors and branding to the theme to make it feel like ours.
The best customer service for the value.
Chen, B.
Technology - Software - 51 to 200 employees
Version 15
- Jun 11, 2024
Nice to have an issue and talk to a human!
This theme is not only visually stunning but also incredibly user-friendly for non-techies. I encountered a minor mobile site issue, and Olia and her team responded within hours. Her ongoing communication and exceptional customer service are what I aspire to emulate in my startup. Simply nice to be able to communicate with a decision maker and human.
I thought compared to others, one of the best, attention to detail and logic are beyond many other themes I tried. The fact that its free is wild and I can only imagine what they can offer through their custom services.
cost, ease of use, attention to detail - aesthetics!
Havent found any that stand out.
Davis, M.
Real Estate - 1 employee
Version 9
- Apr 16, 2024
Great theme and even better support
I've been using this theme for over a year now. It's upleveled our branding online and is super easy to customize and roll out. About a month ago I was racking my brain trying to figure out how to accomplish something - a tool tip upon hovering text - so I reached out to Absolut's support and got an immediate response. Within a week they had built that module for us! Amazing!
Very easy but good guardrails in place to make sure you keep things looking professional
Quick to setup and look professional
The person videos, which originally drew me in, are really designed just for people talking. The way they zoom and center content, you'll still need to use the standard HubSpot Video module for product demos and other types of marketing video content.
Bernstein, B.
Marketing Services - 2 to 5 employees
Version 7
- Mar 9, 2024
Beautiful and easy to setup
Complete solution for me. One of best themes ever used. Clean and functional.
Good documentation, intuitive.
Tikamori, D.
Technology - Software - 2 to 5 employees
Version 6
- Aug 16, 2023
An absolut(e) gem!
Absolut is the first theme to apply great design aesthetics by far. We value UX and the smallest design details and have gone through many themes over the years (paid included), hoping for something better. Well, here it is, and FREE! Don't walk; run to the theme marketplace and get this theme.
Incredibly easy, thanks to clear labels and thorough documentation.
Klawitter, D.
Technology - Software - 51 to 200 employees
Version 4
- Jan 20, 2023
The best free HS theme
Absolut is by far and large the BEST introductory theme for anyone using CMS Hub. It's not a "trial" in the same way other developers do to upsell you $1000 pro versions, it's a fully-fledged (albeit minimal—which is a plus in my view) theme that covers all the essentials and slightly more. Incredibly, I learned about the Lottie animation format through the Absolut theme and am now fully-sold on the concept thanks to the careful design from the team at Kohorta. With their work as a baseline, I was able to get everything customized to our brand on my own, and am foreseeing working with the team (their schedule permitting) on advanced modules once the website has had its first 3 to 6 months of life. Absolutely amazing, thank you Olia and Roman! - Arrigo
Customization is good. Since it's a minimal theme, you have to stick to most of its design language, although corners, colors, fonts, and header style can all be customized out of the box. I did find this part fairly restraining due to our mature branding process (this is our 3rd iteration at Datavid) so I spun up a child theme and customized some modules, sections, and templates myself where needed.
The best thing about Absolut is that it teaches you how to do things well on the HubSpot CMS and in general with web design. The fact that it's free is good, but it's not its best feature at all. Many themes are free on the HubSpot marketplace; this one goes above and beyond to stay consistent in its rules, design language, performance optimizations—everything pretty much. The fact that it's free is nothing short of a miracle :) And it's why I am planning to work with the team at Kohorta in the future since they clearly know what they're doing and it'll help us tremendously.
The only slight disadvantage is that it's not very well-optimized for tablet screens out of the box, leading to narrow content on screen sizes between 768px and 1024px. A little bit of CSS knowledge fixes that fairly easily, so it's not a con necessarily for me but I see why it'd be a problem for non-technical marketers.
Lupori, A.
Technology - Software - 51 to 200 employees
Version 3


