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Overview
This simple, yet powerful theme has everything your team needs to scale a successful content engine with the Endless Customers framework all without an outsourced partner.
Not only do you get a modular and flexible website that requires no development to update and change; you get guidance in the templates on creating page content that can drive the best sales and marketing results your business has seen.
Included:
15+ page templates to build a site optimized for the Endless Customers and the Storybrand frameworks
17 flexible modules with hundreds of possible combinations (using the prebuilt style or your own custom branding)
Easy-to-use menus and footer navigation
Quickly update theme settings to change brand colors, fonts, spacing, and more to easily create a new look
Full support for the HubSpot CMS (language switcher, A/B testing, search, and more)
Features
Set your site up fast!
With templates optimized and staged for Endless Customers principles, you’ll be able to create a new, optimized user experience following the framework quickly and easily. Each module comes pre-loaded with text that will help guide you in how to create the best content possible.
Built with the marketer in mind
Never worry about touching code again with flexible modules that can be easily updated. Quickly change page layouts to test what works best for your specific users and their buyer's journey. Leveraging a small set of powerful modules to optimize your site.
Courses, Training and Resources
Included with your TRUST theme download are two months of FREE access to IMPACT+ Pro. It has everything needed to accelerate results from your website. Including a specific TRUST theme course, hours of keynote presentations, and monthly live webinars.
What's included
About Theme
Total installs - 50+
Created - Feb 24, 2023
Version 31 - Dec 4, 2025
Page types Page features Business types Tags
Requirements
HubSpot Subscription
Contact IMPACT
Legal Stuff
Please refer to the developer's Privacy Policy and Terms for more information.
Support
IMPACT
Develop your team’s confidence and ability to radically grow your business with sales and marketing training. Invest in your team, not an agency. IMPACT is a sales and marketing training company. By leveraging our proven framework, your team will learn what it takes to win in today’s market without outsourcing -- including scaling and managing your website.
Unlimited email support
IMPACT typically responds in
- Monday
9:00 AM - 5:00 PM (EST) - Tuesday
9:00 AM - 5:00 PM (EST) - Wednesday
9:00 AM - 5:00 PM (EST) - Thursday
9:00 AM - 5:00 PM (EST) - Friday
9:00 AM - 5:00 PM (EST)
Trust Customer Reviews
5.0
Quality ratings Ease of use Performance Value Support
12 Reviews
- Nov 4, 2025
Easy to use theme with customized modules for your company.
The Trust theme has been a great tool to help organize our webpages and be efficient as we redesigned our company website.
Some limitation but easy to customize.
Rogers, S.
Version 29
- Oct 30, 2025
Easy to work with
The Trust theme has worked great for us. It's flexible, looks great and in some cases has helped me with writers block.
As someone new to the website design world, this was perfect for us. I needed something that was user friendly for the best use of my time. I am glad we went this route!
Carpenter, A.
Version 29
- Feb 27, 2025
A Website Builder That Just Works
We recently built our website using IMPACT’s Trust theme, and I can confidently say it was the right choice. The design is clean and intuitive. No more mismatched fonts, weird spacing, or pages that feel like they belong to different websites. Every module works together to create a clean, cohesive look that instantly elevates our brand. I really love how easy it is to build pages optimized for conversions. You can drop a CTA or form anywhere, so you’re always nudging visitors toward the next step in a way that feels logical instead of used car salesman. And coming from Wix, where “drag and drop” often meant “drag, drop, and pray it stays where you put it,” this theme has been a dream. Although IMPACT had training videos and was always available to answer questions (and they are fantastic to work with!), I found that most things were incredibly intuitive. If you have experience in HubSpot, you’ll likely be able to figure things out without needing to ask too many questions. I feel like we’ve built a website that people actually want to spend time on, not just click around aimlessly before giving up. I can’t wait to play with features like A/B testing, smart controls, and the learning center next. But for now, I’m just enjoying the fact that our site finally looks as good as we always hoped it would. Highly recommend!
Very easy. I've seen other Trust websites, and although the bones are similar, they are each unique to the brand. They were able to match the look we wanted and stay true to our brand.
Ellis, I.
Version 24
- Feb 26, 2025
The Trust Theme is an absolute game-changer!
It’s sleek, super flexible, and makes building a professional website feel like a breeze—even if web design isn’t your thing. Customizing it is easy, and the Impact team is always there to help. It delivers an amazing plug-and-play experience. If you want a polished site without the hassle of constant developer tweaks, this theme is a no-brainer!
So easy to just take my media and info and plug it right into the theme.
Sousa, B.
Version 24
- Dec 18, 2024
Straightforward, Comprehensive, Supportive
The theme is really nicely built out. They train you on how to use it and are very supportive and responsive along the way, even far after the initial purchase and setup. It's extensive, so if basic web stuff isn't intuitive to you, it's a lot to take in, but it's not complicated. You just have to spend the time getting to know it. Although there's a lot to it, it really is as good as it gets for plug and play design where you are taking different elements of design and function and plugging them in to where you need them to go. It seems to be best used for website and landing pages, which is great. Might be wishful thinking and it's really just a HubSpot limitation, but I would love to have some of the modules carry over to blogs and emails. Since we're eCommerce heavy, we don't use HubSpot for our main website, only blog and landing pages. So we miss out on using all of the TRUST theme to it's max. Overall, it's really an indispensable tool for those that need a good looking site and can't/don't want to pay a developer to be actively managing and designing all the functionality. It's clean, well thought out, and works. Impact is great to work with, too. Very supportive team of people.
As easy as I can ask it to be, for how much function and design is included.
The theme is very well executed, looks clean, works well, and is easy to customize. It's the closest I've ever felt to having a high end, custom built site without having a high end, custom built site.
I wish some of the theme's modules and design elements were available throughout other parts of HubSpot, like email and blog posts. That would tie the entire presentation together so well. But with email specifically, I'm "stuck" with all the off-the-shelf HubSpot templates and tools, which isn't exactly a bad thing with how much they have built in. It's just not tied into the TRUST theme very much.
Alonso, J.
Version 24
- Dec 17, 2024
Incredible theme and overall experience
We worked with the Impact team to transition our website onto the Trust Theme, and the experience was truly exceptional. From day one, their team went above and beyond to guide us through the entire process, helping us rethink our content strategy to make it more meaningful, engaging, and customer-focused. The Trust Theme itself is a game-changer. It’s sleek, flexible, and designed with businesses like ours in mind. The functionality is intuitive, the design is clean, and it gives us a professional online presence that builds confidence with our customers. If you’re looking to elevate your website and improve how you connect with customers, we highly recommend both the Impact team and the Trust Theme.
Customizing the Trust Theme was incredibly easy and the user-friendly interface allowed us to tailor it perfectly to our brand's needs.
More polished look and higher lead conversion
Vandenberg, L.
Version 23
- Jun 5, 2024
Trust theme is pretty awesome!
We are using the trust theme for our website. I don't have much experience with web design so it's all a bit much for me, but the theme does what I need it to do. I'd say for someone not comfortable in this area its a bit much, but as I learn all the features it gets easier and easier.
There are so many ways to customize our page. Almost any idea we have can be done through this theme.
Lots of options, user friendly.
Sometimes I get lost in it. Don't think that's the program's fault, it's just not my strong point.
Knopf, K.
- 51 to 200 employees
Version 21
- Apr 13, 2024
Excellent product
I like the theme and find it aligns well with the They Ask You Answer principles. It is well put together and has been very helpful in helping me organize my content to speak to the website user's needs.
It took a few minutes to get familiar with HubSpot's features, but I am not a web designer and I found it pretty easy.
I am most excited about it following the TAYA framework and providing guidelines for each section of the website. When I compare it to the Impact Marketing website, it literally follows the exact same framework and if it works for them, it certainly shortcuts the amount of time, effort, and money I have to invest testing various web design strategies.
I wish it took a lot less time tweaking various aspects of the website. In reality, this part of the experience is not any different compared to using WordPress, Wix, etc. As with anything else, to create an exceptional website, it will take attention to detail and quite a bit of time.
Valov, D.V.
Medical & Wellness - 6 to 10 employees
Version 21
- Apr 8, 2024
An Incredible Opportunity for Life-Long Lessons!
Working with the entire IMPACT team has been such an incredible privilege that I've enjoyed every second of! They've always been available for any question of every magnitude and importance, and if they didn't have an answer readily available, they found one. Everyone treated my inquiries with patience, even if I felt silly asking. The skills I've learned during my time working with IMPACT will be used both professionally and personally.
Incredibly easy, especially with the step-by-step instructions provided by my team (Janet and Naren primarily) and the walk-through videos.
Super user-friendly and intuitive for the viewer, as well as for my team (outside of IMPACT) on the backend.
I think it would be awesome to have more templates, but what is already available to us is great and more than adequately meets our needs.
Hunt, D.
Construction & Renovation - 11 to 25 employees
Version 21
- Jan 12, 2024
The Ultimate HubSpot Theme - A Game Changer for Marketing Leaders!
This Trust theme is nothing short of a game-changer. As the marketing manager at Custom Built Design & Remodeling, I dreamed of having complete control over my website, refreshing our website and having the ability to instantaneously update our site. Before switching to Trust, I had limited access to update our website. We struggled with its aesthetics, functionality, and ALL the time it took to implement small changes. The Trust theme (and Impact team !) changed it all! As we transitioned from our WordPress website (hosted in Flywheel) to the Trust theme (hosted in HubSpot), Vin and Naren educated and guided my team, ensuring that we knew how to use every aspect of the theme. I felt confident our team was in the right hands every step of the way. In our company’s history, a website transfer and refresh has never been easier!!! What I love about Trust: 1. Ease of use: It's user-friendly and empowers our entire team (no coders present lol) to control every aspect. 2. Precise tailoring to our brand: Trust aligns perfectly with our brand and mission. We aim to provide an experience centered around our clients - not us (Storybrand). 3. Comprehensive training and documentation: The support team ensured we were equipped to make the most of the theme. 4. Endless customization: Trust offers endless options for improvement. Their pre-set templates are ready for you to add your brand’s touch with minimal reconfiguration. 5. Proactive updates: The developers (Impact) behind this theme regularly release updates with added features, ensuring our website never becomes stagnant. They are VERY receptive to user suggestions and have implemented every feature I've requested so far. For other Marketing Managers, Directors & Leaders: - Trust gives you unprecedented control over your website. - The Impact team not only provides the theme but can assist with transferring web data. - Trust continually evolves, and user suggestions become part of future updates. In summary, if you're a marketing manager looking to take charge of your website and build trust with your users, the Trust theme is a must-have. It's not just a theme; it's a transformational tool that empowers you to create and maintain a website that truly reflects your brand and mission. Don't hesitate – it's worth every penny!
One of the standout features of this theme is its ease of use. Trust allows us to customize our website with incredible flexibility. We no longer need a 3rd party developer to manager our site well! All modules and editing tools are well-labeled. While the abundance of options can be a bit overwhelming, the Impact team does an incredible job of coaching and guiding you through each option during meetings and by providing invaluable document resources for future reference.
Braeutigam, I.
Construction & Renovation - 26 to 50 employees
Version 20


