SHIFT Advisory is a Revenue Operations consultancy working with founder-led businesses across Australia and New Zealand. We help growing SMBs fix the process gaps that are quietly costing them revenue - without adding headcount or overhauling technology. Our RevEngine service covers everything from pipeline auditing and CRM clean-up to sales process design and ongoing revenue management. We work in three stages - Envision, Engineer, Execute - and stay involved until the changes stick. As a HubSpot Certified Partner, we help businesses get real value from their CRM investment - building the processes and visibility that turn HubSpot from a contact list into a genuine revenue tool. Our clients are typically established B2B businesses in trades, dealerships, professional services, marine and recruitment - run by founders who know their business is capable of more.