Trigger ads automatically based on your funnel stages

Post HubSpot integration, marketers can access lead info in realtime. When a lead is marked as sales-qualified/opportunity etc., customer data from HubSpot will be synced with Facebook through CDP to deliver relevant content such as case studies/book a demo rather than generic demand gen content.

Break data silos & complement your sales efforts

More than 50% of the leads don’t respond to calls or emails from sales reps immediately. In order to increase engagement, marketing teams can access all the “non-responsive” leads from HubSpot in the CDP & trigger retargeting ads such as “Our sales rep tried reaching you (or) we couldn’t reach you”.

Reduce CPA by excluding your junk leads from your ad campaigns

Creating lookalikes is a go-to demand gen strategy. However, there is also the risk of bringing in unqualified leads & wasting your sales reps time. To avoid this, create a segment of all “junk leads” with access to HubSpot data in the CDP & sync the segment with FB to create an exclusion list.

Train Facebook AI to bring in relevant leads

By syncing HubSpot data with Google Analytics, you can identify the landing pages that played a pivotal role in the conversion process. Now assign an arbitrary cost-value for each page view in the CDP & sync the users who visit these pages as a custom audience in Facebook & create lookalikes.