Hotjar
Bring customer insights into your sales and marketing strategy
Requirements
HubSpot Plan Works with all HubSpot plans Learn more HubSpot Account permissions - View the required account permissions
Hotjar Subscription - Hotjar Observe: Business, Hotjar Observe: Scale, Hotjar Ask: Business, or Hotjar Observe & Ask Basic plans
Overview
1/5
Personalize prospect and customer interactions with the Hotjar and HubSpot integration. Now you can give your team the insights they need to close deals faster, provide tailored support and segment for more personalized campaigns. Use the Hotjar and HubSpot integration to:
- Watch session recordings in your HubSpot contact timeline: See what people engaged with or where they got stuck, so you can be better prepared for calls and queries.
- See survey responses in your HubSpot contact timeline: Hear what customers had to say about their experience to pre-empt pain points and tailor conversations.
- Use Hotjar session properties to create lists and trigger automations: Trigger workflows using HubSpot and Hotjar properties (like ‘referrer URLs’ and ‘duration on site’) to personalize marketing campaigns or give your sales team extra insights.
Features

Close more deals and offer better support
See what prospects and customers did on your site and what they had to say about their experience directly from HubSpot. Use behavior insights to personalize conversations or follow-up, and close deals faster.

Trigger marketing flows based on user behavior
Segment prospects and customers into active lists to trigger automations using a combination of Hotjar behavior data and HubSpot contact criteria. Personalize marketing based on user behavior for a more tailored experience.

Give your Sales team extra insights
Build automations to notify your sales team when a recording is available for a highly-engaged prospect. Alert reps when prospects are showing signs of frustration, so they can follow-up at the right time and with better context on their experience.
App Functionality
Shared Data
Hotjar session properties | ||
Session recordings | ||
Survey response |
Reviews
3.6
9
3.6
9
- 14. juli 2025
Londono, R.
- 1. juni 2025
Simple Tool But Limited Without Paid Version
no del todo util
es bueno para ver que sucede
no deja ver mas detalles a no ser de pago y eso es entendible
Ramorino, P.
Pricing
Hotjar Observe: Business
€ 80
/monthVisualize user behavior with Heatmaps and see what your users see with Recordings
Price indicated is for 500 daily sessions
Plan starts at 500 daily sessions
Unlimited heatmaps
Filter and segment data
Frustration and confusion signals
Page targeting
Events API: track custom user actions
Identify API: track custom user attributes
Integrations
Highlights
Hotjar Observe: Business
€ 80
/monthVisualize user behavior with Heatmaps and see what your users see with Recordings
Price indicated is for 500 daily sessions
Plan starts at 500 daily sessions
Unlimited heatmaps
Filter and segment data
Frustration and confusion signals
Page targeting
Events API: track custom user actions
Identify API: track custom user attributes
Integrations
Highlights
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 04.09.2025
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