Engage in Meaningful Conversations With Prospects

Track engagement with your brand on social media - and leverage it to build highly-personal marketing campaigns in HubSpot.

Score Leads Based on Social Engagement

How a lead engages with your brand on social media determines their interest-level and sales-readiness. With Oktopost, you can now prioritize these social engagements to adjust your lead scoring model.

Enhance Your Nurturing Programs With Social Engagement Data

The more data you have on leads, the better you can craft engaging content. With social engagement data flowing from Oktopost to HubSpot, you can enroll leads to nurturing emails based topics of interest. That ensures you're always providing value to contacts and moving them in the right direction.

Update Contact Records with Social Engagement Data

A lead may be extremely active on your social channels, but super inactive on your website – does that mean they’re any less interested in your brand’s product or service? Without social data, you may assume that potential buyers aren’t showing interest or engaging with your brand.

Alert Sales of Negative Social Sentiment

With Oktopost’s social engagement signals integrated into HubSpot, you can create an automated workflow, which alerts the sales team -in real-time - of a prospect’s negative sentiment. This way, the sales rep can promptly follow-up with the prospect to turn a negative experience into a positive one.