
Wistia
Host videos and webinars to score, segment, and nurture leads.
Built by - Wistia, Inc.
Installs - 2K installs
Rating - 3.9(14)
Requirements
HubSpot Plan Marketing Hub Professional and up
Learn more HubSpot Account permissions - View the required account permissions
Wistia Subscription - Advanced or Premium plans
Overview
1/9
Meet Wistia, the complete video marketing platform that helps teams create, host, market, and measure the impact of videos and webinars—all in one place.
With Wistia, you can host beautiful, ad-free videos that load instantly and look flawless. Easily create videos using native screen and webcam recording, or host on-brand webinars that engage your audience from start to finish.
Once your webinar wraps up, Wistia makes it simple to edit, repurpose, and share your content. Quickly trim, cut, and create social clips—ensuring every video works harder and reaches farther with minimal effort.
But when Wistia and HubSpot come together, it’s a game changer.
Our seamless integration unlocks the full potential of your video marketing by connecting video and webinar data directly to your HubSpot CRM.
Features

Generate new leads and learn more about your audience — all with video
Add HubSpot forms to your videos to capitalize on higher engagement rates for video content. When a viewer converts on your video, they'll get passed to HubSpot, and all of their video viewing data will sync with their existing contact record.

See video engagement on every contact record
Any viewing data will appear on the contact's timeline within HubSpot as a Wistia video event. Within the contact record, you'll be able to drill down and see video thumbnails, viewers' heatmaps, and a contact's overall video engagement percentage.

Segment and score leads with video data
Leverage viewer data like percent viewed or CTA clicks to generate smart lists in HubSpot. You can also use viewing data to enroll visitors and prospects in workflows and score leads. Proactively alert sales reps when their leads are watching key videos, and watch the deals roll in.

Optimize webinars with real-time insights and automated workflows
Empower your marketing and sales teams with real-time webinar engagement data on every contact record. Streamline your registration workflows to effectively segment and create targeted, personalized communications that nurture leads before and after events.

Access and embed your Wistia media with Media Bridge
Access your entire Wistia library within HubSpot with Media Bridge. Quickly select & embed which media to embed in a HubSpot email or page.
App Functionality
Shared Data
![]() Attendee | ||
![]() CTA & Annotation Link clicks | ||
![]() Forms | ||
![]() Video stats | ||
![]() Webinar data | ||
![]() Webinar engagement | ||
![]() Wistia video library |
Reviews
3.9
14
3.9
14
- 13. juni 2025
Dougherty, E.
- 4. april 2025
Williams, Z.
Pricing
Advanced
USD 399
/monthMarketers looking to build a lasting brand and drive growth through video.
SEO-optimized video embedding
Flexible player customization
Annotations & CTAs
In-depth video analytics & A/B testing
Video thumbnails in HubSpot emails to boost click-throughs
In-video email capture and custom HubSpot forms
Score, segment, and follow up with leads in HubSpot based on what they watch.
Facebook Custom Audiences integration
Multiple Wistia Channels to turn your site into a video destination
Webinar hosting
For a full list, see pricing page.
Advanced
USD 399
/monthMarketers looking to build a lasting brand and drive growth through video.
SEO-optimized video embedding
Flexible player customization
Annotations & CTAs
In-depth video analytics & A/B testing
Video thumbnails in HubSpot emails to boost click-throughs
In-video email capture and custom HubSpot forms
Score, segment, and follow up with leads in HubSpot based on what they watch.
Facebook Custom Audiences integration
Multiple Wistia Channels to turn your site into a video destination
Webinar hosting
For a full list, see pricing page.
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 04.09.2025
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