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Wistia

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Wistia

HubSpot Certified App

Host videos and webinars to score, segment, and nurture leads.

Built by
Wistia, Inc.
Installs
2K installs
Rating

3.9(14)

Sign in to installRequires Wistia subscription

Requirements

HubSpot Plan
  • Marketing Hub Professional and up
Learn more
HubSpot Account permissions
View the required account permissions
Wistia Subscription
Advanced or Premium plans

Overview

Meet Wistia, the complete video marketing platform that helps teams create, host, market, and measure the impact of videos and webinars—all in one place.


With Wistia, you can host beautiful, ad-free videos that load instantly and look flawless. Easily create videos using native screen and webcam recording, or host on-brand webinars that engage your audience from start to finish.


Once your webinar wraps up, Wistia makes it simple to edit, repurpose, and share your content. Quickly trim, cut, and create social clips—ensuring every video works harder and reaches farther with minimal effort.


But when Wistia and HubSpot come together, it’s a game changer.


Our seamless integration unlocks the full potential of your video marketing by connecting video and webinar data directly to your HubSpot CRM.

Features

Generate new leads and learn more about your audience — all with video

Add HubSpot forms to your videos to capitalize on higher engagement rates for video content. When a viewer converts on your video, they'll get passed to HubSpot, and all of their video viewing data will sync with their existing contact record.

See video engagement on every contact record

Any viewing data will appear on the contact's timeline within HubSpot as a Wistia video event. Within the contact record, you'll be able to drill down and see video thumbnails, viewers' heatmaps, and a contact's overall video engagement percentage.

Segment and score leads with video data

Leverage viewer data like percent viewed or CTA clicks to generate smart lists in HubSpot. You can also use viewing data to enroll visitors and prospects in workflows and score leads. Proactively alert sales reps when their leads are watching key videos, and watch the deals roll in.

Optimize webinars with real-time insights and automated workflows

Empower your marketing and sales teams with real-time webinar engagement data on every contact record. Streamline your registration workflows to effectively segment and create targeted, personalized communications that nurture leads before and after events.

Access and embed your Wistia media with Media Bridge

Access your entire Wistia library within HubSpot with Media Bridge. Quickly select & embed which media to embed in a HubSpot email or page.

App Functionality

Shared Data
Data Source
Sync Direction
In HubSpot
In HubSpot

Attendee

Contacts

Contacts

CTA & Annotation Link clicks

Contacts

Contacts

Forms

Contacts

Contacts

Video stats

Contacts

Contacts

Webinar data

Events

Events

Webinar engagement

Contacts

Contacts

Wistia video library

Email Events

Email Events

Reviews

3.9

Based on 14 ratings

Total reviews

14

Number of reviews all-time

Overall rating

50% complete
14% complete
15% complete
14% complete
7% complete

Average rating

3.9

Based on 14 ratings

Total reviews

14

Number of reviews all-time

Overall rating

50% complete
14% complete
15% complete
14% complete
7% complete

Filter reviews:

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Filter reviews:

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5/5
    13. juni 2025
  • Dougherty, E.

5/5
    4. april 2025
  • Williams, Z.

This app requires one of the following Wistia subscription plans.

Advanced

USD 399

/month

Marketers looking to build a lasting brand and drive growth through video.

  • SEO-optimized video embedding

  • Flexible player customization

  • Annotations & CTAs

  • In-depth video analytics & A/B testing

  • Video thumbnails in HubSpot emails to boost click-throughs

  • In-video email capture and custom HubSpot forms

  • Score, segment, and follow up with leads in HubSpot based on what they watch.

  • Facebook Custom Audiences integration

  • Multiple Wistia Channels to turn your site into a video destination

  • Webinar hosting

  • For a full list, see pricing page.

Advanced

USD 399

/month

Marketers looking to build a lasting brand and drive growth through video.

  • SEO-optimized video embedding

  • Flexible player customization

  • Annotations & CTAs

  • In-depth video analytics & A/B testing

  • Video thumbnails in HubSpot emails to boost click-throughs

  • In-video email capture and custom HubSpot forms

  • Score, segment, and follow up with leads in HubSpot based on what they watch.

  • Facebook Custom Audiences integration

  • Multiple Wistia Channels to turn your site into a video destination

  • Webinar hosting

  • For a full list, see pricing page.

* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 04.09.2025

More info

Built by
Wistia, Inc.
Installs
2K installs
Categories
Languages this app is available in
English

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