Baremetrics connects your subscription revenue data directly to HubSpot, giving your go-to-market teams the context they need to act. Without this integration, MRR, churn status, and plan details live in a tool your sales and success reps never open. With it, every HubSpot contact is enriched with live subscription metrics — current MRR, lifetime value, plan name, subscription status, and a Recover dunning link — so reps can prioritize outreach, spot expansion opportunities, and intervene before a customer churns.

On the other side, HubSpot contact properties you choose flow back into Baremetrics, letting you segment your revenue data by CRM fields like lifecycle stage, industry, or rep owner. The result: your revenue analytics and your CRM stay in sync automatically, with no manual exports or CSV uploads required.