Turn CMS content and data into HubSpot emails—automatically.

Feedotter is the content-to-email automation layer for HubSpot.

Overview

Feedotter connects the content and data your organization already creates to HubSpot and automatically transforms it into polished, ready-to-send email.

Connect WordPress, Drupal, Contentful, APIs, databases, XML, JSON, RSS, spreadsheets, secure file drops, and other data sources. Feedotter retrieves, transforms, formats, and assembles that information into HubSpot emails—either fully automated from creation through send or prepared as ready-to-review drafts for your marketing or editorial team.

HubSpot continues to manage your segments, lists, delivery, and reporting. Feedotter automates the content-to-email workflow in between.

Key benefits / capabilities

• Automate content-to-email workflows — Turn CMS content, APIs, feeds, databases, and structured data into HubSpot emails automatically.

• Connect WordPress to HubSpot — Automate emails using standard posts, categories, custom post types, custom fields, and complex WordPress content structures.

• Connect Drupal and Contentful to HubSpot — Transform enterprise CMS content into targeted HubSpot communications without custom development.

• Work natively with HubSpot workflows — Create and update HubSpot templates, work inside email sends, schedule sends, and automate sends end-to-end.

• Choose full automation or editorial review — Run hands-off recurring emails or automatically prepare completed drafts for your team to review and curate.

• Combine multiple content and data sources — Build sophisticated emails from APIs, JSON, XML, RSS, databases, spreadsheets, and secure file transfers.

• Enterprise-ready — SOC 2 compliant and trusted by leading financial institutions, healthcare organizations, publishers, and enterprise marketing teams.

Common use cases

Automated newsletters and blog digests Automatically transform newly published WordPress, Drupal, or CMS content into branded HubSpot emails.

Personalized content notifications Match newly published articles, research, or other content to HubSpot preference segments and segments.

Data-driven emails and alerts Turn information from APIs, databases, XML, JSON, spreadsheets, or secure data feeds into recurring HubSpot communications.

Editorial newsletters Automatically create complete, ready-to-review newsletters while allowing editors to curate articles, advertising, and other content before sending.

RSS-to-email automation Automate traditional RSS and content-feed emails in HubSpot, with support for more sophisticated multi-source workflows when needed.

Customer examples

IREI uses Feedotter to automate the production workflow for four daily newsletters. Feedotter combines multiple WordPress custom post types, article content, and numerous advertising placements into completed newsletters ready for editorial review.

HealthCentral connects Drupal and Contentful to Feedotter to automate healthcare research and article communications across approximately 25 health topics, distributing relevant content through HubSpot preference segments and Smart Lists.

ETC LLC uses custom XML data from its applicant tracking system to fully automate regional job digests and notifications across hundreds of locations in Australia, while also using Feedotter's ready-to-review workflow for weekly and monthly newsletters.

Why Feedotter

Feedotter was originally built for HubSpot and has spent more than 10 years automating content-driven HubSpot email workflows.

• 3M+ automated blog digests

• 1.2M+ ready-to-review drafts created

• 850K+ curated newsletters enabled

Feedotter is a dedicated enterprise SaaS platform with SOC 2 compliance, long-term product support, and hands-on implementation assistance.

Implementation / services

The Feedotter team helps customers connect and map their content and data, implement existing email designs or create new ones, configure automation workflows, and integrate them with HubSpot.

Simple workflows can often be implemented in a few hours, while larger multi-newsletter deployments are typically completed within one to two weeks.