Give an external sales team everything they need to sell for you, without giving anyone a HubSpot seat.

Referral partners, resellers, distributors, agencies and implementation partners sell your product every day, and they need the same things your own reps do: the deals they are on, the content that wins them, training, a way to register what they find, and a clear view of what they earn. Introw is the partner management platform (PRM) that gives them all of it, scoped to exactly what each partner is allowed to see, while your reps and partner managers keep working in HubSpot.

HubSpot stays the system of record. Partners, contacts, deals, attribution and revenue live in HubSpot and sync both ways, so there is no second database and nothing to migrate. Your RevOps team keeps the model it already built: Introw reads partner attribution from a custom property, an association label or a custom object, out of the box.

Native inside HubSpot

• App cards on deals, tickets and companies, so a rep sees the partner, collaborates, and registers or links a deal without leaving the record.

• App events: six partner activity events written to the contact and company timeline, so partner engagement is reportable and can enrol HubSpot workflows.

• App objects: course enrollments and certificates as real HubSpot records, so anyone can see who is trained and certified.

• Workflow actions: create or update a partner, enrol them in a journey, issue a certificate, from any HubSpot workflow.

• MCP server: listed in the Connectors tab of Agent Hub, so your agents act on partners, registrations, tiers and commissions.

Partners never have to log in

The portal is one surface, not the only one. Partners register deals, get status updates, pull assets and ask questions from Slack, Microsoft Teams, email, and their own AI assistant over MCP: Claude, ChatGPT and Gemini. Ringover took partner activity from 20% to over 70%.

Changed by the team that owns the program

Forms, portals, tiers, commission plans, content and automations are no-code and change the same day.

Trusted by 2,000+ partnership professionals. ShareGate put 3,000 partners live in under 10 weeks, Factorial in under 4, Tensis in under 2.

HubSpot certified, 4.9 out of 5 from 80 reviews, and the most-installed dedicated PRM in HubSpot's Partner Management category.

The result

• +30% more partner pipeline

• +50% faster partner onboarding

• Under 2 weeks average time to go live

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