Sales reps spend hours every week writing up calls and copying notes into the CRM, and important follow-ups still slip through the cracks. Trale records and transcribes your meetings, writes the summary, and keeps HubSpot up to date automatically, so your team can leave a call and move on with their day.

What Trale does for HubSpot users

Logs every meeting automatically: after each call, Trale logs the summary to the matching HubSpot contact, company or deal.

Turns action items into HubSpot tasks: every follow-up gets an owner and a due date and is linked to the right records. Complete or edit it in Trale and the HubSpot task updates too.

Matches attendees to records: Trale finds participants in HubSpot by email, so the right notes land on the right contact.

Creates and enriches contacts: new contacts and companies are created from meeting attendees, and existing records are updated with titles, phone numbers and company details.

Skips internal colleagues: teammates on your own domain are left out, so only real customer contacts are written.

Built for sales teams

Trale records Zoom, Google Meet, Teams, Webex and Slack calls, or in-person meetings through the desktop app without a bot, and transcribes in 100+ languages. Reps also get ready-to-send follow-up emails written in their own style, briefings before every meeting, AI coaching based on your sales playbooks, and Ask Trale, an AI assistant that searches across all your meetings.

Secure and European

All data is processed and stored in the EU, encrypted in transit and at rest, and never used to train AI models. Trale is GDPR compliant, runs on SOC 2 Type II infrastructure and is regularly penetration tested by Telenor Cyber Defence.

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