Integrating Magento and HubSpot helps to increase online sales from new customers and increase repeat sales from existing customers. The connector passes all customer data and attributes from your Magento store into HubSpot, including:

• Order Information
• Recent Activity
• Browser Type
• Abandoned Carts
• Lifetime Customer Statistics
• Average Order Value

AUTOMATE AND PERSONALIZE:

ABANDONED CART NURTURING

Personalize your follow-up emails with images, URLs, and names for the most valuable products in any abandoned cart. Using the HubSpot workflow tool, you can send a timed series of personalized emails to your contacts who abandoned a cart, automating the follow-up process and increasing conversions from cart abandoners.

UPSELL, CROSS-SELL, AND REORDER EMAILS

If you've set up your Magento shopping cart with upsell and related product details for your top sellers, then you can create personalized emails for people who purchase them. Send a timed series that automatically incorporates product images, names, and URLs for upsell and cross-sell items and start marketing like Amazon.

LASER TARGET

YOUR ONE-OFF EMAILS AND PRODUCT LAUNCHES

The HubSpot/Magento connector syncs all your historical data for customers, making it possible to create lists of every person who purchased particular products or categories.

• LAUNCHING A NEW PRODUCT?
  Create a list of everyone who has ever purchased similar items from you. Email them the new product and you’ll increase engagement rates and sales.
• WANT TO SEND A SPECIAL DEAL TO YOUR VIPS?
  You can build a list of everyone whose total order value is above a certain amount.
• WANT TO REENGAGE LAPSED CUSTOMERS?
  Build a list and email people who haven’t purchased in over 30 days, 60 days, 90 days, etc.
• WANT TO SEE WHICH CUSTOMERS ARE ALSO SOCIAL MEDIA INFLUENCERS?
  Create a list of customers who have more than 10,000 followers on Twitter and personally engage.

NURTURE CUSTOMERS

TO BECOME REPEAT CUSTOMERS THROUGH SOCIAL INBOX AND SMART CONTENT

HubSpot's Social Inbox and Smart Content tools help you break out of the inbox and personalize customer experience, both on your website and on social media. Social Inbox will allow you to hear what your customers are saying on Twitter and respond with helpful content and advice, and Smart Content will allow you to change what a visitor sees on your site according to rules you create. Has someone purchased items in Category A? Change your homepage hero image to automatically feature a product in Category A targeted at that customer, and transform your site to function like those of the market leaders in eCommerce.

ATTRIBUTE REVENUE GENERATED

TO SPECIFIC MARKETING CHANNELS AND CAMPAIGNS

HubSpot's suite of analytics and reporting tools allows you to quickly and easily see which traffic sources or marketing actions turned into revenue for you during any given time period. Generate a report in seconds and email it to anyone in the company; you can even set up recurring reports so everyone can keep track of the company's progress.