As a HubSpot Platinum Partner, Fathom, an IQVIA business, helps organizations across healthcare, higher education, and service industries turn marketing automation into measurable growth. Our experts partner with marketing and CRM leaders to build full-funnel engagement programs, spanning email, SMS, chatbots, paid media, and content. We drive results from first touch to long-term loyalty. Whether it’s reactivating dormant audiences or acquiring new leads, we tailor every solution to your goals, tech stack, and team structure. From advanced segmentation and personalization to lead scoring, routing logic, CRM integration, and workflow governance, we bring platform-agnostic expertise that simplifies complexity and scales performance. Trusted by CMOs, Marketing Ops Leads, and CRM teams, we deliver more than clicks—we drive outcomes. With full-service, managed, or consultative models plus health checks, documentation, and training, we ensure sustainable automation that grows with you.