RECIPE marketing

Dando la vuelta a nuestro HubSpot

Antes de empezar a trabajar con RECIPE Marketing, nuestra configuración de HubSpot se encontraba en un estado difícil. Un contratista anterior lo había implementado sin entender realmente nuestro negocio, que es bastante complejo. Como resultado, nuestras automatizaciones no estaban funcionando como se esperaba - las comunicaciones iban a las personas equivocadas, nuestros datos eran inconsistentes y confusos, y la presentación de informes era imposible porque los datos no eran fiables. La gestión de clientes potenciales ni siquiera existía: todos los clientes potenciales se incluían directamente en una oferta, aunque no estuvieran cualificados. Esto significaba que no teníamos un proceso adecuado para nutrir a los clientes potenciales, y la alineación de ventas y marketing estaba sufriendo. Annie llegó y cambió completamente el juego para nosotros. Se tomó el tiempo para entender nuestros objetivos y trabajó en todas las áreas de HubSpot para asegurarse de que está configurado correctamente. Las propiedades se han mapeado correctamente, los espacios de trabajo de ventas son ahora mucho más limpios y fáciles de navegar para nuestro equipo, y nuestro sistema de gestión de leads está estructurado para que los leads sigan un recorrido mucho mejor, lo que nos permite nutrirlos de manera más eficaz al tiempo que priorizamos las consultas más urgentes. Las mejoras han sido enormes - ya hemos visto una reducción significativa en el tiempo perdido en los contactos equivocados, tenemos una mejor visibilidad de nuestro pipeline, y ahora podemos empezar a informar con precisión. Y lo que es más importante, nuestros equipos de marketing y ventas trabajan por fin con el mismo manual. Además de todo esto, Annie es muy ingeniosa, aporta una energía positiva y hace que cada interacción sea agradable. Tiene talento para hacer que el aprendizaje y la comunicación sean fáciles de seguir, sin importar lo complejo que sea el tema, lo que ha hecho que la formación de nuestro equipo sea pan comido. Trabajar con Annie y el equipo de RECIPE Marketing ha sido una experiencia fantástica. La gestión de proyectos de Annie, su atención a los detalles y su compromiso genuino de hacer las cosas bien para nuestro negocio han sido extraordinarios. Yo recomendaría absolutamente RECIPE Marketing a cualquier empresa que busque sacar el máximo provecho de HubSpot, arreglar una configuración desordenada, o alinear sus procesos de marketing y ventas para obtener resultados reales.

RECIPE Marketing were essential to our success with HubSpot!

We are a niche professional services company with business development and client management responsibilities shared across the small team. We needed a user-friendly CRM and automation tools that would make our customer data and processes streamlined and transparent across functions. When selecting an implementation partner, RECIPE Marketing stood out because of their ability to quickly understand our business and meet us at our level of digital maturity. They demystified HubSpot by taking our goals to create strategies and customise tools that made sense for our team. RECIPE Marketing’s method of work ensured the right planning was done upfront for a smooth and cost-effective HubSpot implementation. They helped us to map our business processes and the complex relationships we needed to record, while offering new and valuable ideas with precise knowledge of how they’d be achieved technically. With such in-depth understanding of the tool, RECIPE Marketing’s advice undoubtably maximised our investment in HubSpot. The HubSpot solution RECIPE Marketing ultimately developed for us included multiple custom objects, pipelines and automations for organising our data, creating workflow efficiencies, sending timely and personalised communications, and developing meaningful reports for actionable insights. Our onboarding involved data imports from several sources and connecting various other business software solutions, including for marketing, HR, and accounting. Throughout the process, RECIPE Marketing enabled our internal implementation team to take ownership of HubSpot with super-user training and strategic advice on aligning stakeholders with the project objectives. Their communications and project management systems were incredibly thorough, ensuring no questions or requirements were ever left unattended. I would recommend RECIPE Marketing to anyone wanting to get the most out of HubSpot.

Incredibly patient, helpful and experienced.

Soazik and Annie were incredible in helping us to focus in on the key areas we could harness HubSpot. They delivered a clear vision of ways we could create some quick wins for which we can build upon to scale up our business. We were a hard client to get over the line but they showed passion and commitment for what we were trying to do. Would highly recommend them for anyone wanting to level up on how to use HubSpot to automate their marketing process so they can focus on the sales side of the business.

AMAZING service

I was lucky enough to work with Annie during our HubSpot implementation. She took the time to deep dive into our processes and came up with the best solution to suit the business needs. Her expansive knowledge, phenomenal guidance and training made this daunting process a breeze! I cannot recommend Annie and her positive can do attitude enough!

We loved working with Annie!

Annie and team did a full portal audit for us and helped bring much needed clarity to what we needed to fix and take action on first. She helped us develop a reusable inbound campaign that has helped us generate new leads. She also gave us tons of advice and coaching which has helped us overhall how we use HubSpot as a strategic tool. Annie and Soaz were wonderful to work with, extremely patient and went above and beyond to help us.

HubSpot gurus!

Recipe have been instrumental in helping us set up HubSpot, get to grips with all the functionalities and also roll out our marketing and sales plan. They are experts in all things HubSpot and have been incredible to work with. They took the time to truly understand our business, navigate through our challenges and set us up for success. Annie has a knack of explaining things so that it is clear and concise and we wouldn't hesitate to recommend them to anyone!

Ongoing Training

Annie has been an amazing teacher and has endless patience with my lack of technical knowledge

Recipe goes the extra mile

The Team at Recipe have blown us away with their ability to understand our business, step us through a process that allows us to maximise the opportunity to market more accurately to our target customers, and leverage HubSpot features, functionality and automation. They go the extra mile to ensure you are getting ROI on your investment with them!

more than just a CRM implementation!

As soon as we met Annie and Soazik we knew we had the right partner in Recipe to help us navigate the daunting task of implementing a CRM. They listened to our team and pinpointed the key challenges to map out a marketing/sales strategy for the business with HubSpot at its core. Understanding the pressures of a small business, they have always provided us with clear and concise instructions that have been instrumental for us to stay on track. This is an exciting time for us and I couldn't be happier with the support and genuine interest that Recipe have in making this journey a success. Thanks girls!

Our experience

When we embarked on the journey to implement a CRM, I was very concerned about the transition. Then we met Annie and Soazik. The journey with them has been smooth and very enjoyable. They took the time to deeply understand our business, our strengths and weaknesses, and aligned the tools to these. They are professional but also very human and went above and beyond to work around our immense workload. They helped in so many different ways to make the transition much easier than we expected. I couldn't be happier with their service. I would recommend them to anyone.