RECIPE marketing

Turning our HubSpot around!

Before we started working with RECIPE Marketing, our HubSpot setup was in a difficult state. A previous contractor had implemented it without really understanding our business, which is quite complex. As a result, our automations weren’t working as intended – communications were going to the wrong people, our data was inconsistent and confusing, and reporting was impossible because the data was unreliable. Lead management wasn’t even in place – every lead was being dropped straight into a deal, even if they weren’t qualified. This meant we had no proper process for nurturing leads, and sales and marketing alignment was suffering. Annie came in and completely changed the game for us. She took the time to understand our goals and worked across all areas of HubSpot to ensure it’s set up correctly. Properties have been properly mapped, sales workspaces are now much cleaner and easier for our team to navigate, and our lead management system is structured so leads follow a far better journey, allowing us to nurture them more effectively while prioritising the most urgent enquiries. The improvements have been huge – we’ve already seen a significant reduction in time wasted on the wrong contacts, we have better visibility of our pipeline, and we can now start reporting accurately. Most importantly, our marketing and sales teams are finally working from the same playbook. On top of all that, Annie is super witty, brings such a beautiful, positive energy, and makes every interaction enjoyable. She has a talent for making learning and communication easy to follow, no matter how complex the topic, which has made training our team a breeze. Working with Annie and the RECIPE Marketing team has been a fantastic experience. Annie’s project management, attention to detail, and genuine commitment to getting it right for our business has been outstanding. I would absolutely recommend RECIPE Marketing to any business looking to get the most out of HubSpot, fix a messy setup, or align their marketing and sales processes for real results.

RECIPE Marketing were essential to our success with HubSpot!

We are a niche professional services company with business development and client management responsibilities shared across the small team. We needed a user-friendly CRM and automation tools that would make our customer data and processes streamlined and transparent across functions. When selecting an implementation partner, RECIPE Marketing stood out because of their ability to quickly understand our business and meet us at our level of digital maturity. They demystified HubSpot by taking our goals to create strategies and customise tools that made sense for our team. RECIPE Marketing’s method of work ensured the right planning was done upfront for a smooth and cost-effective HubSpot implementation. They helped us to map our business processes and the complex relationships we needed to record, while offering new and valuable ideas with precise knowledge of how they’d be achieved technically. With such in-depth understanding of the tool, RECIPE Marketing’s advice undoubtably maximised our investment in HubSpot. The HubSpot solution RECIPE Marketing ultimately developed for us included multiple custom objects, pipelines and automations for organising our data, creating workflow efficiencies, sending timely and personalised communications, and developing meaningful reports for actionable insights. Our onboarding involved data imports from several sources and connecting various other business software solutions, including for marketing, HR, and accounting. Throughout the process, RECIPE Marketing enabled our internal implementation team to take ownership of HubSpot with super-user training and strategic advice on aligning stakeholders with the project objectives. Their communications and project management systems were incredibly thorough, ensuring no questions or requirements were ever left unattended. I would recommend RECIPE Marketing to anyone wanting to get the most out of HubSpot.

Incredibly patient, helpful and experienced.

Soazik and Annie were incredible in helping us to focus in on the key areas we could harness HubSpot. They delivered a clear vision of ways we could create some quick wins for which we can build upon to scale up our business. We were a hard client to get over the line but they showed passion and commitment for what we were trying to do. Would highly recommend them for anyone wanting to level up on how to use HubSpot to automate their marketing process so they can focus on the sales side of the business.

AMAZING service

I was lucky enough to work with Annie during our HubSpot implementation. She took the time to deep dive into our processes and came up with the best solution to suit the business needs. Her expansive knowledge, phenomenal guidance and training made this daunting process a breeze! I cannot recommend Annie and her positive can do attitude enough!

We loved working with Annie!

Annie and team did a full portal audit for us and helped bring much needed clarity to what we needed to fix and take action on first. She helped us develop a reusable inbound campaign that has helped us generate new leads. She also gave us tons of advice and coaching which has helped us overhall how we use HubSpot as a strategic tool. Annie and Soaz were wonderful to work with, extremely patient and went above and beyond to help us.

HubSpot gurus!

Recipe have been instrumental in helping us set up HubSpot, get to grips with all the functionalities and also roll out our marketing and sales plan. They are experts in all things HubSpot and have been incredible to work with. They took the time to truly understand our business, navigate through our challenges and set us up for success. Annie has a knack of explaining things so that it is clear and concise and we wouldn't hesitate to recommend them to anyone!

Ongoing Training

Annie has been an amazing teacher and has endless patience with my lack of technical knowledge

Recipe goes the extra mile

The Team at Recipe have blown us away with their ability to understand our business, step us through a process that allows us to maximise the opportunity to market more accurately to our target customers, and leverage HubSpot features, functionality and automation. They go the extra mile to ensure you are getting ROI on your investment with them!

more than just a CRM implementation!

As soon as we met Annie and Soazik we knew we had the right partner in Recipe to help us navigate the daunting task of implementing a CRM. They listened to our team and pinpointed the key challenges to map out a marketing/sales strategy for the business with HubSpot at its core. Understanding the pressures of a small business, they have always provided us with clear and concise instructions that have been instrumental for us to stay on track. This is an exciting time for us and I couldn't be happier with the support and genuine interest that Recipe have in making this journey a success. Thanks girls!

Our experience

When we embarked on the journey to implement a CRM, I was very concerned about the transition. Then we met Annie and Soazik. The journey with them has been smooth and very enjoyable. They took the time to deeply understand our business, our strengths and weaknesses, and aligned the tools to these. They are professional but also very human and went above and beyond to work around our immense workload. They helped in so many different ways to make the transition much easier than we expected. I couldn't be happier with their service. I would recommend them to anyone.