Is your sales team spending more time building company lists than selling?

The daily grind of manual company research is a major drain on productivity. Building the right filters requires guesswork, searching for obscure industry codes, and hours of tedious work—all before a single company record is ever entered into HubSpot. This slow, inefficient process is the number one reason for an empty sales pipeline.

SecretEntities is designed to eliminate this bottleneck.

We believe that if you can describe your ideal customer, you should be able to instantly generate a list of target companies. Our app embeds an intelligent companies generation engine directly onto your HubSpot dashboard, transforming your workflow with a simple, powerful idea:

Turn your words into a qualified pipeline.

Simply type a description of your Ideal Customer Profile (ICP)—like "medium-sized manufacturing companies in Netherlands that have more than 3 branches"—and our AI gets to work. It analyzes your intent and automatically translates it into a precise, targeted filter, saving you from the hassle of manual configuration.

With a single click, you can generate a list of new companies and create them directly in your HubSpot portal. Our app automatically checks for duplicates to ensure your CRM data stays clean and reliable, empowering your team to focus on what they do best: building relationships and closing deals.

Data quality you can rely on.

What truly sets SecretEntities apart is our data quality. Our platform is integrated with the KVK (Dutch Chamber of Commerce), ensuring the company data you receive for the Netherlands is the most accurate and current available. Stop building outreach lists with outdated information and start engaging with confidence, knowing your data is sourced from the official registry.