CRM

Demandbase integrates with HubSpot CRM to enable a variety of rich workflows for customers to enhance their analytics, derive valuable insights, target more efficiently, and build reporting that aligns with their own CRM data set and their GTM needs.

Through this native 2-way integration, you can achieve:

Data consistency between HubSpot and Demandbase

Visibility of Demandbase data in HubSpot CRM

Full access to HubSpot CRM data for segmentation and reporting

Complete view of accounts and the associated contacts and their activities within Demandbase

Marketing Automation

Demandbase integrates with Marketing Automation in HubSpot to allow customers to use cross-object filters to create segments not possible in traditional marketing automation, and automate multi-channel actions from one platform.

Integrate Account Data: Combine data from multiple sources, map leads to accounts (L2A), and access account insights anywhere on the web.

Analyze Account Engagement: Track engagement, score and prioritize accounts, and measure the impact of your ABM/ABX programs.

Automate ABM: Scale ABM/ABX programs by automating multi-channel actions in response to account engagement or inactivity from the accounts, as well as intent that the account(s) have shown.

Measure Performance: Connect the dots between your ABM/ABX programs and revenue.