Demandbase
Inject Account Intelligence into every step of the B2B buying journey
Built by - Demandbase
Installs - 400+ installs
Requirements
HubSpot Plan Works with all HubSpot plans Learn more HubSpot Account permissions - View the required account permissions
Demandbase Subscription - Demandbase One or Demandbase One Guided Implementation plans
Overview
1/3
CRM
Demandbase integrates with HubSpot CRM to enable a variety of rich workflows for customers to enhance their analytics, derive valuable insights, target more efficiently, and build reporting that aligns with their own CRM data set and their GTM needs.
Through this native 2-way integration, you can achieve:
Data consistency between HubSpot and Demandbase
Visibility of Demandbase data in HubSpot CRM
Full access to HubSpot CRM data for segmentation and reporting
Complete view of accounts and the associated contacts and their activities within Demandbase
Marketing Automation
Demandbase integrates with Marketing Automation in HubSpot to allow customers to use cross-object filters to create segments not possible in traditional marketing automation, and automate multi-channel actions from one platform.
Integrate Account Data: Combine data from multiple sources, map leads to accounts (L2A), and access account insights anywhere on the web.
Analyze Account Engagement: Track engagement, score and prioritize accounts, and measure the impact of your ABM/ABX programs.
Automate ABM: Scale ABM/ABX programs by automating multi-channel actions in response to account engagement or inactivity from the accounts, as well as intent that the account(s) have shown.
Measure Performance: Connect the dots between your ABM/ABX programs and revenue.
Features
ABM Just Got Easier
The biggest challenge revenue teams face today is aligning around the accounts they care about. The Demandbase + HubSpot integration brings your marketing and sales data into a single ABM platform by connecting your HubSpot and Demandbase data so everyone is working off of the same info and has full visibility into their accounts and programs.
Understand. Align. Act. Measure.
The HubSpot integration allows Demandbase’s ABM Platform to report on engagement activities that are tracked via HubSpot so you can understand how your most important accounts are engaging with you. This enables you to score accounts and follow up on key activities in a relevant way.
Automate Your ABM
Demandbase helps B2B marketers scale their ABM programs. Gain visibility into the accounts you care about most, and automate multi-channel actions in HubSpot and other channels in response to account activity so you can engage your target accounts at the right time.
App Functionality
Shared Data
Activities | ||
Engagement | ||
People |
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Pricing
Demandbase One
$45,000
/monthABX Platform and More
Account Data Foundation (Firmographics and Contacts)
Lead-to-Account Matching
Intent Data
Installed Technographics Data
Analytics (Site Analytics, Engagement Analytics, Account Journeys)
Customizable Reports
Account Dashboards
Account-Based Sales with Sales Intelligence Cloud
Plug and Play Partner Integrations
Corporate Email/Calendar Integration
Pipeline Predict Models
Qualification Score Models
Configurable Account Journey
Multichannel Account-Based Experiences
Demandbase One
$45,000
/monthABX Platform and More
Account Data Foundation (Firmographics and Contacts)
Lead-to-Account Matching
Intent Data
Installed Technographics Data
Analytics (Site Analytics, Engagement Analytics, Account Journeys)
Customizable Reports
Account Dashboards
Account-Based Sales with Sales Intelligence Cloud
Plug and Play Partner Integrations
Corporate Email/Calendar Integration
Pipeline Predict Models
Qualification Score Models
Configurable Account Journey
Multichannel Account-Based Experiences
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 12/03/2025
More info
Built by - Demandbase
Installs - 400+ installs
Categories Languages this app is available in English
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