Encharge is a marketing automation tool that allows you to send behavior-based emails and automate your marketing and sales process across the user journey.

The robust bi-directional HubSpot integration allows you to unify your sales and marketing by syncing live data between the two platforms. Encharge supports a two-way sync with HubSpot — you can sync Contact and Company Properties from HubSpot to Encharge to use for email personalization. And sync Encharge data to HubSpot to store in your CRM.

Main features:

• Bi-directional two-way sync of contacts and companies. Sync data to your Source of Truth (HubSpot CRM)

• Sync your email marketing activity to HubSpot - see who has engaged with your marketing emails and build HubSpot lists based on email activity.

• Automate any sales and marketing process in HubSpot with 13 different Encharge flow steps.

The Encharge visual flow builder allows you to create flows to:

• Automate sales tasks in HubSpot and save time

• Manage HubSpot booked meetings

• Manage HubSpot Submitted Forms

• Manage and automate deals

• Automatically update lifecycle stage based on user properties or behavior

Some of the specific things you can do with this integration include:

• Add HubSpot contacts and companies to Encharge and send them automated behavior-based emails.

• Create new deals in HubSpot at specific moments in the customer journey.

• Assign sales tasks in HubSpot and proactively follow up with the best leads and users.

• Build hyper-targeted user segments that combine product usage data and attributes from your HubSpot CRM.

• Update the deal stage in HubSpot based on user activity (e.g, when a user starts a trial, becomes a customer, or engages with your product).

• Start an automation flow when someone books a meeting or submits a HubSpot form.

• Create or update contacts, companies, deals, tickets, or any other record in HubSpot at certain stages of the automation flow.

• Add or remove people from HubSpot lists automatically using flows.

• Start sending lead nurturing emails to contacts that enter a HubSpot list.

• Build HubSpot lists based on email activity in Encharge. For instance, see all contacts that have clicked or responded to your latest newsletter.