At FloStack, we are on a mission to ensure B2B Marketing teams never lose a high-priority lead from the website again! We believe that Buyer Enablement is critical - Engaging and collaborating instantly, with the right prospect, makes all the difference.

Our integration with HubSpot enables us to keep your CRM updated with FloStack fields such as contact owner, lead status , and all the latest data captured on form submission.

Here's a quick overview of what we can do in collaboration with HubSpot:

The Solution: Inbound Conversion & Engagement integrated on HubSpot or non-HubSpot website forms

We have built a tech platform to achieve the following in one-smooth flow and update HubSpot, real-time as soon as someone signs-up on the website:

- Qualification: understand the priority of an inbound website lead based on customizable prioritisation rules, and update lead priority back to HubSpot

- Routing: routes the lead to the correct SDR or Sales Rep based on mapping rules eg. subject matter expertise, or regional expertise, and assigns the owner in HubSpot as well

- Instant Scheduling: as soon as the prospect submits a form, they are assigned a Sales Rep and get instant access to scheduling options with day/time availability, and meeting details are written back to HubSpot

- Engagement: instantly engage the lead with a personalised and interactive microsite which has content curated especially for the visitor based on their persona, and real-time access to the rep - all within seconds!

This leads to:

- more relevant & qualified meetings for your sales reps

- quicker closures because of informed/sales-ready prospects

- a better Form sign-up to MQL to SQL conversion

- an engaged pipeline with a higher intent to purchase

The Analytics Dashboard gives the Revenue team an objective and accurate picture of Conversions at TOFU (signups to meetings to opportunities), insights on buyer behavior, and inbound pipeline health, so they can continue to optimise their processes.