Gripped is an inbound marketing agency that believes growth is science, not art. We are made up of growth-focused inbound and digital marketing black belts, proposition gurus and sales enablers we are obsessed with your growth and your success. We work with B2B tech and software businesses in the UK. We help shape your growth strategy, deliver on-going inbound marketing programs and sales enablement services.
Gripped ํ์ ๋๋ผ์ธ ์ ๋๋ก ์ง์์ด ํ๋ถํ๊ณ ์ ์ฐํ๋ฉฐ ๋ด๋ถ ํ์ ์ฐ์ฅ์ ์์ ์๋ ๊ฒ์ฒ๋ผ ๋๊ปด์ง๋๋ค. ์๊ฐ ๋ณด๊ณ ์์ ์ธ์ฌ์ดํธ ๋ฐํฌ์๋ ์คํ ๊ฐ๋ฅํ ์ ๋ณด์ ๊ฐ์ ์ ๋ํ ์ฌ๋ ค ๊น์ ๊ถ์ฅ ์ฌํญ์ด ๊ฐ๋ํฉ๋๋ค. ํนํ ๊ด๊ณ ํฌ๋ฆฌ์์ดํฐ๋ธ์ ๋ฉ์์ง๋ฅผ ๊ฐ์ ํ๋ ๋ฐ ํฐ ๋์์ด ๋ ์๊ตญ ์์ฅ์ ๋ํ ๊น์ ์ดํด์ ์ ์ํ ๋์์ ๊ฐ์ฌ๋๋ฆฝ๋๋ค. ๊ถ๊ทน์ ์ผ๋ก Gripped๋ ๋ฏธ๋์ด ์ง์ถ์ ์ค์ด๋ ๋์์ MQL ๋ฐ SQL๋น ๋น์ฉ์ ๊ฐ์ ํ๋ ๋ฐ ๋์์ ์ฃผ์์ผ๋ฉฐ, ํํธ๋ ๊ด๊ณ๋ฅผ ๋งบ์ ์ดํ ์๋ณ MQL ๋ฐ SQL ๋ชฉํ๋ฅผ ๊พธ์คํ ๋ฌ์ฑํ๊ณ ์์ต๋๋ค.
Gripped ํ์ ๋๋ผ์ธ ์ ๋๋ก ์ง์์ด ํ๋ถํ๊ณ ์ ์ฐํ๋ฉฐ ๋ด๋ถ ํ์ ์ฐ์ฅ์ ์์ ์๋ ๊ฒ์ฒ๋ผ ๋๊ปด์ง๋๋ค. ์๊ฐ ๋ณด๊ณ ์์ ์ธ์ฌ์ดํธ ๋ฐํฌ์๋ ์คํ ๊ฐ๋ฅํ ์ ๋ณด์ ๊ฐ์ ์ ๋ํ ์ฌ๋ ค ๊น์ ๊ถ์ฅ ์ฌํญ์ด ๊ฐ๋ํฉ๋๋ค. ํนํ ๊ด๊ณ ํฌ๋ฆฌ์์ดํฐ๋ธ์ ๋ฉ์์ง๋ฅผ ๊ฐ์ ํ๋ ๋ฐ ํฐ ๋์์ด ๋ ์๊ตญ ์์ฅ์ ๋ํ ๊น์ ์ดํด์ ์ ์ํ ๋์์ ๊ฐ์ฌ๋๋ฆฝ๋๋ค. ๊ถ๊ทน์ ์ผ๋ก Gripped๋ ๋ฏธ๋์ด ์ง์ถ์ ์ค์ด๋ ๋์์ MQL ๋ฐ SQL๋น ๋น์ฉ์ ๊ฐ์ ํ๋ ๋ฐ ๋์์ ์ฃผ์์ผ๋ฉฐ, ํํธ๋ ๊ด๊ณ๋ฅผ ๋งบ์ ์ดํ ์๋ณ MQL ๋ฐ SQL ๋ชฉํ๋ฅผ ๊พธ์คํ ๋ฌ์ฑํ๊ณ ์์ต๋๋ค.
Gripped์ ํ์ ํจ๊ป ์ผํ๊ธฐ ์ ๋ง ์ข์์ต๋๋ค. ๊ทธ๋ค์ ํด๋น ๋ถ์ผ์ ์ ๋ฌธ๊ฐ์ด๋ฉฐ ๊ณ ๊ฐ์ ๋น์ฆ๋์ค ์ฐ์ ์์์ ์ ๋ฌด ๋ฐฉ์์ ๋น ๋ฅด๊ฒ ์ดํดํ๋ ๋ฐ ๋ฅ์ํฉ๋๋ค. ๊ทธ๋ค์ ์ฐ๋ฆฌ์ ์ ๋ฃ ์์ ํ๋์ ์ํ ์ ๋ขฐํ ์ ์๋ ํํธ๋์ด์ ์ฑ์ฅ ํ์ ์ฐ์ฅ์ ์ด ๋์ด์ฃผ์์ต๋๋ค.
Gripped์ ํ์ ํจ๊ป ์ผํ๊ธฐ ์ ๋ง ์ข์์ต๋๋ค. ๊ทธ๋ค์ ํด๋น ๋ถ์ผ์ ์ ๋ฌธ๊ฐ์ด๋ฉฐ ๊ณ ๊ฐ์ ๋น์ฆ๋์ค ์ฐ์ ์์์ ์ ๋ฌด ๋ฐฉ์์ ๋น ๋ฅด๊ฒ ์ดํดํ๋ ๋ฐ ๋ฅ์ํฉ๋๋ค. ๊ทธ๋ค์ ์ฐ๋ฆฌ์ ์ ๋ฃ ์์ ํ๋์ ์ํ ์ ๋ขฐํ ์ ์๋ ํํธ๋์ด์ ์ฑ์ฅ ํ์ ์ฐ์ฅ์ ์ด ๋์ด์ฃผ์์ต๋๋ค.
SEO ๋ฐ ์ ๋ฃ ๋ง์ผํ ํ๊ณผ ํจ๊ป ์ผํ ๊ฒฝํ์ ์ ๋ง ์ข์์ต๋๋ค. ๊ทธ๋ค์ ์๊ฐ์ ๋ค์ฌ ์ฐ๋ฆฌ ๋น์ฆ๋์ค๋ฅผ ์ดํดํ๊ณ ๋ด๋ถ ์ ์ฝ ์กฐ๊ฑด์ ๋ง๊ฒ ์ง์์ ์กฐ์ ํฉ๋๋ค. ํ์ ์ด ์ํํ๊ณ ์กฐ์ธ์ด ์ ์ ํ๋ฉฐ ๊ฐ๋ฐฉ์ ์ด๊ณ ๊ฑด์ค์ ์ธ ํ ๋ก ์ ๊ฐ์ฌํ๊ณ ์์ต๋๋ค. ์ฌ๋ ค ๊น์ ๋ง์ถคํ ๋์งํธ ๋ง์ผํ ์ง์์ ์ ๊ณตํ๋ ํํํ ํํธ๋์ ๋๋ค.
SEO ๋ฐ ์ ๋ฃ ๋ง์ผํ ํ๊ณผ ํจ๊ป ์ผํ ๊ฒฝํ์ ์ ๋ง ์ข์์ต๋๋ค. ๊ทธ๋ค์ ์๊ฐ์ ๋ค์ฌ ์ฐ๋ฆฌ ๋น์ฆ๋์ค๋ฅผ ์ดํดํ๊ณ ๋ด๋ถ ์ ์ฝ ์กฐ๊ฑด์ ๋ง๊ฒ ์ง์์ ์กฐ์ ํฉ๋๋ค. ํ์ ์ด ์ํํ๊ณ ์กฐ์ธ์ด ์ ์ ํ๋ฉฐ ๊ฐ๋ฐฉ์ ์ด๊ณ ๊ฑด์ค์ ์ธ ํ ๋ก ์ ๊ฐ์ฌํ๊ณ ์์ต๋๋ค. ์ฌ๋ ค ๊น์ ๋ง์ถคํ ๋์งํธ ๋ง์ผํ ์ง์์ ์ ๊ณตํ๋ ํํํ ํํธ๋์ ๋๋ค.
์ ํฌ ์น์ฌ์ดํธ(causalens.com)์ HubSpot์ ํด๋น ๋๋ฉ ํ์ด์ง๋ฅผ ์ฌ๋์์ธํ๊ณ ์ธ๋ฐ์ด๋ ์์ ์ฐฝ์ถ์ ์ ๊ฒํ ๋ Gripped์ ํจ๊ป ์ผํ๋ฉด์ ํ์์ ์ธ ๊ฒฝํ์ ํ ์ ์์์ต๋๋ค. ํ์ ์น์ ํ๊ณ ํจ์จ์ ์ด๋ฉฐ ํจ๊ป ์ผํ๋ ๊ฒ์ด ์ฆ๊ฑฐ์ ๊ณ , ํญ์ ํ๋ฅญํ ์ปค๋ฎค๋์ผ์ด์ ์ ํตํด ์ ๋ณด๋ฅผ ์ ๊ณตํด์ฃผ์์ต๋๋ค. ๋ชจ๋ ๊ฒ์ ์ ์๊ฐ์ ์์ฐ ๋ฒ์ ๋ด์์ ์ ๊ณตํ์ผ๋ฉฐ ๊ฒฐ๊ณผ๋ฌผ๋ ํ๋ฅญํ์ต๋๋ค. ๋ํ ์ ํฌ์ ์ ์์ ์ดํดํ๊ณ ์์ฅ์ ์ถ์ํ๋ ๊ฐ์ฅ ์ข์ ๋ฐฉ๋ฒ์ ์ฐพ๊ธฐ ์ํด ์ถ๊ฐ์ ์ธ ์๊ฐ๊ณผ ๋ ธ๋ ฅ์ ๊ธฐ์ธ์๋ค๊ณ ๋๊ผ์ต๋๋ค. ์ฑ์ฅ์ ์ง์ํ ์ค๋งํธํ๊ณ ์ ๋ขฐํ ์ ์๋ ๋ง์ผํ ํํธ๋๋ฅผ ์ฐพ๊ณ ์๋ ๋ชจ๋ SaaS ๋๋ ๊ธฐ์ ๋น์ฆ๋์ค์ Gripped๋ฅผ ๊ธฐ๊บผ์ด ์ถ์ฒํ๊ณ ์ถ์ต๋๋ค.
์ ํฌ ์น์ฌ์ดํธ(causalens.com)์ HubSpot์ ํด๋น ๋๋ฉ ํ์ด์ง๋ฅผ ์ฌ๋์์ธํ๊ณ ์ธ๋ฐ์ด๋ ์์ ์ฐฝ์ถ์ ์ ๊ฒํ ๋ Gripped์ ํจ๊ป ์ผํ๋ฉด์ ํ์์ ์ธ ๊ฒฝํ์ ํ ์ ์์์ต๋๋ค. ํ์ ์น์ ํ๊ณ ํจ์จ์ ์ด๋ฉฐ ํจ๊ป ์ผํ๋ ๊ฒ์ด ์ฆ๊ฑฐ์ ๊ณ , ํญ์ ํ๋ฅญํ ์ปค๋ฎค๋์ผ์ด์ ์ ํตํด ์ ๋ณด๋ฅผ ์ ๊ณตํด์ฃผ์์ต๋๋ค. ๋ชจ๋ ๊ฒ์ ์ ์๊ฐ์ ์์ฐ ๋ฒ์ ๋ด์์ ์ ๊ณตํ์ผ๋ฉฐ ๊ฒฐ๊ณผ๋ฌผ๋ ํ๋ฅญํ์ต๋๋ค. ๋ํ ์ ํฌ์ ์ ์์ ์ดํดํ๊ณ ์์ฅ์ ์ถ์ํ๋ ๊ฐ์ฅ ์ข์ ๋ฐฉ๋ฒ์ ์ฐพ๊ธฐ ์ํด ์ถ๊ฐ์ ์ธ ์๊ฐ๊ณผ ๋ ธ๋ ฅ์ ๊ธฐ์ธ์๋ค๊ณ ๋๊ผ์ต๋๋ค. ์ฑ์ฅ์ ์ง์ํ ์ค๋งํธํ๊ณ ์ ๋ขฐํ ์ ์๋ ๋ง์ผํ ํํธ๋๋ฅผ ์ฐพ๊ณ ์๋ ๋ชจ๋ SaaS ๋๋ ๊ธฐ์ ๋น์ฆ๋์ค์ Gripped๋ฅผ ๊ธฐ๊บผ์ด ์ถ์ฒํ๊ณ ์ถ์ต๋๋ค.
์ ๊ฒฝ๋ ฅ์์ ๊ฒฝํํ ์ต๊ณ ์ ํํธ๋/์ปจ์คํ ๊ด๊ณ์ ์ ๋ฐ์ ์ธ ์ํฅ๋ ฅ์ ์ ๊ณตํ ํ์ฌ๋ ๊ทธ๋ฆฌํ๋๋ผ๊ณ ์์งํ ๋งํ ์ ์์ต๋๋ค. ์ง๋ 9๊ฐ์ ๋์ ๋์งํธ ๋ง์ผํ ์ ๋ต์ ๊ฐ๋ฐํ๊ณ ์ ๊ณตํ๊ธฐ ์ํด ๊ทธ๋ฆฌํ๋์ ํ๋ ฅํด ์์ต๋๋ค. ๊ทธ๋ฆฌํ๋ ํ์ ํ๊ธฐ์ ์์ฃผ ์ข์ ํ์ฌ์ ๋๋ค. ๊ทธ๋ค์ ์ฐ๋ฆฌ์ ๋น์ฆ๋์ค ๋ชฉํ์ ์ ๋ต์ ๋ชฉํ๋ฅผ ๋น ๋ฅด๊ฒ ํ์ ํ๊ณ ์ด๋ฅผ ๋์งํธ ์ ๋ต์ผ๋ก ๊ตฌ์ถํ์ฌ ์น์ฌ์ดํธ ๋ฐฉ๋ฌธ์ ๋๋ฆฌ๊ณ ์ค์ํ ๋ฆฌ๋ ์์ฑ์ ์ฆ๊ฐ์์ผฐ์ต๋๋ค. ์ ๋ ๊ทธ๋ฆฌํ๋์ ํจ๊ป ์ผํ ๊ฒ์ ๊ฐ๋ ฅํ ์ถ์ฒํฉ๋๋ค.
์ ๊ฒฝ๋ ฅ์์ ๊ฒฝํํ ์ต๊ณ ์ ํํธ๋/์ปจ์คํ ๊ด๊ณ์ ์ ๋ฐ์ ์ธ ์ํฅ๋ ฅ์ ์ ๊ณตํ ํ์ฌ๋ ๊ทธ๋ฆฌํ๋๋ผ๊ณ ์์งํ ๋งํ ์ ์์ต๋๋ค. ์ง๋ 9๊ฐ์ ๋์ ๋์งํธ ๋ง์ผํ ์ ๋ต์ ๊ฐ๋ฐํ๊ณ ์ ๊ณตํ๊ธฐ ์ํด ๊ทธ๋ฆฌํ๋์ ํ๋ ฅํด ์์ต๋๋ค. ๊ทธ๋ฆฌํ๋ ํ์ ํ๊ธฐ์ ์์ฃผ ์ข์ ํ์ฌ์ ๋๋ค. ๊ทธ๋ค์ ์ฐ๋ฆฌ์ ๋น์ฆ๋์ค ๋ชฉํ์ ์ ๋ต์ ๋ชฉํ๋ฅผ ๋น ๋ฅด๊ฒ ํ์ ํ๊ณ ์ด๋ฅผ ๋์งํธ ์ ๋ต์ผ๋ก ๊ตฌ์ถํ์ฌ ์น์ฌ์ดํธ ๋ฐฉ๋ฌธ์ ๋๋ฆฌ๊ณ ์ค์ํ ๋ฆฌ๋ ์์ฑ์ ์ฆ๊ฐ์์ผฐ์ต๋๋ค. ์ ๋ ๊ทธ๋ฆฌํ๋์ ํจ๊ป ์ผํ ๊ฒ์ ๊ฐ๋ ฅํ ์ถ์ฒํฉ๋๋ค.
Gripped have been invaluable since stepping in during widespread maternity leaves at Cloudbooking. Their expertise in CRM, design, strategy, paid media and content has kept the ship steady and injected energy into the company. We've seen a 38% boost in traffic, a 50% rise in SQOs and bounce rates heavily reduced on our demo booking form by 62.57%. Huge thanks to Ben and Gina, noticeably dedicated in delivering results and importantly good fun to work with! If you need expert marketing support, I highly recommend them!
Gripped have been invaluable since stepping in during widespread maternity leaves at Cloudbooking. Their expertise in CRM, design, strategy, paid media and content has kept the ship steady and injected energy into the company. We've seen a 38% boost in traffic, a 50% rise in SQOs and bounce rates heavily reduced on our demo booking form by 62.57%. Huge thanks to Ben and Gina, noticeably dedicated in delivering results and importantly good fun to work with! If you need expert marketing support, I highly recommend them!
We partnered with Gripped to support us with a product launch into a new market. From the very beginning, their team impressed us with their expertise, knowledge, hands-on approach and fast implementation. They helped us set up and optimize paid advertising campaigns, reviewed and improved our existing landing pages, and created various content. Their insights are always incredibly in-depth, and they have gone above and beyond by providing educational feedback and suggestions throughout the process, ensuring we understood the "why" behind their recommendations. They are happy to have honest and open conversations, even if opinions differ! We look forward to continue working with them.
We partnered with Gripped to support us with a product launch into a new market. From the very beginning, their team impressed us with their expertise, knowledge, hands-on approach and fast implementation. They helped us set up and optimize paid advertising campaigns, reviewed and improved our existing landing pages, and created various content. Their insights are always incredibly in-depth, and they have gone above and beyond by providing educational feedback and suggestions throughout the process, ensuring we understood the "why" behind their recommendations. They are happy to have honest and open conversations, even if opinions differ! We look forward to continue working with them.
We came to Gripped to really accelerate our business growth and establish support in the direction we're headed over the next three to five years โ specifically from a digital marketing perspective. We've been working with them for just over four months now, and after a thorough onboarding period where we worked together to re-establish and solidify our ICP, they were able to create a partner acquisition strategy focused on generating awareness and landing new logo's for us to partner with. Alongside this, Gripped have been pivotal in helping us shape new messaging, create paid content, and design fantastic ads to go to market with โ we've also just kicked off a website project, too. So far so good. We've seen huge levels of engagement from our initial layer of awareness campaigning on LinkedIn, and are just about to launch the second retargeting layer with the aim of generating sales conversations to fill our pipeline. Outside of that, the team have been very responsive, in-depth in their questioning, constructive in their suggestions, and always on hand to support, whenever we need! We're really looking forward to seeing performance continue to grow and are excited for things to come.
We came to Gripped to really accelerate our business growth and establish support in the direction we're headed over the next three to five years โ specifically from a digital marketing perspective. We've been working with them for just over four months now, and after a thorough onboarding period where we worked together to re-establish and solidify our ICP, they were able to create a partner acquisition strategy focused on generating awareness and landing new logo's for us to partner with. Alongside this, Gripped have been pivotal in helping us shape new messaging, create paid content, and design fantastic ads to go to market with โ we've also just kicked off a website project, too. So far so good. We've seen huge levels of engagement from our initial layer of awareness campaigning on LinkedIn, and are just about to launch the second retargeting layer with the aim of generating sales conversations to fill our pipeline. Outside of that, the team have been very responsive, in-depth in their questioning, constructive in their suggestions, and always on hand to support, whenever we need! We're really looking forward to seeing performance continue to grow and are excited for things to come.
We approached Gripped 4 years ago now looking to improve our search presence and increase organic-driven MQL generation to support our revenue targets. Gripped devised a strategic rolling roadmap of organic marketing tactics that helped us achieve the following in our time together: 630% increase in traffic sessions 200% increase in organic leads 300% increase in MQLs Weโve found Gripped are responsive, agile and technical in their thinking and execution.
We approached Gripped 4 years ago now looking to improve our search presence and increase organic-driven MQL generation to support our revenue targets. Gripped devised a strategic rolling roadmap of organic marketing tactics that helped us achieve the following in our time together: 630% increase in traffic sessions 200% increase in organic leads 300% increase in MQLs Weโve found Gripped are responsive, agile and technical in their thinking and execution.
So far during our time working with Gripped, they have led us through the process of expanding our existing target market and identifying new opportunities for Boundless as our business grows and evolves. To date, Gripped has taken our ICPโs and built a GTM strategy to go and test those hypothesise. Their approach is data-led, agile, and experimental - allowing us to really put the theories to the test. The collaborative approach has allowed us to be guided every step of the way, integrating our in-house marketing and sales teams with our Gripped team. We are looking forward to continuing our work with the Gripped team in this exciting journey.
So far during our time working with Gripped, they have led us through the process of expanding our existing target market and identifying new opportunities for Boundless as our business grows and evolves. To date, Gripped has taken our ICPโs and built a GTM strategy to go and test those hypothesise. Their approach is data-led, agile, and experimental - allowing us to really put the theories to the test. The collaborative approach has allowed us to be guided every step of the way, integrating our in-house marketing and sales teams with our Gripped team. We are looking forward to continuing our work with the Gripped team in this exciting journey.