Requirements
HubSpot Plan HubSpot Account permissions - View the required account permissions
Cadence Subscription - Free plan
Overview
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What is a cadence?
A cadence is a multi-channel sales prospecting sequence, designed to boost your chances of establishing contact with a given prospect. In the tool, a cadence can be created with a combination of phone tools and emails, SMS messages and LinkedIn messages, etc. These events correspond to steps in the sequence.
Sequence steps can then be automated and assigned to a group or a team member in particular to smoothen out the business line process and boost productivity.
Who is Cadence for?
The Cadence prospecting tool is just as much an asset for operational teams as it is for managers. It makes things simpler in your daily work and provides you with a step-by-step guide for your prospecting, whether you’re part of a sales team or a recruitment manager. With Cadence, you know exactly who to contact and which channel to use - everything is centralized!
Are you a manager? It just takes a few clicks to set up high-performance prospecting sequences. Plus, Cadence sequences allow you to harmonize prospecting methods used by employees, in turn maximizing the chances of successful conversions.
Lastly, in terms of reporting, you’ll have access to advanced statistics, enabling you to control your team’s activity levels and identity areas with room for improvement in your prospecting campaigns
Features
Import contacts from HubSpot to cadence
In order for contacts to be part of cadence, they need to be exported from HubSpot and enrolled in a workflow which will send the data to the cadence tool
Updates with a 2 way sync
Whenever an update takes place in HubSpot, it should be reflected in cadence and vice versa. Therefore we have webhooks and API requests to perform this 2 way synchronisation
App Functionality
Shared Data
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Contacts | ||
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Pricing
Free
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Free
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* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 08/11/2025
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