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Grain

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Grain

HubSpot Certified App

Grain turns customer conversations into AI-powered insights.

Built by
Grain
Installs
1K installs
Rating

4.9

(15)

Sign in to installRequires Grain subscription
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Requirements

HubSpot Plan
HubSpot Account permissions
View the required account permissions
Grain Subscription
Free, Starter, or Business plans

Overview

Conversation Intelligence


Grain was designed with mid-market sales teams in mind. Transform customer conversations into revenue drivers, automatically identify coaching opportunities, capture insights, and auto-update your CRM to keep your deals moving forward. It’s free to use, simple to set up, and cost-effective.


Superpower your AEs


Automatically update CRM properties, spot winning patterns using our “deals” feature, and move more deals to closed-won with meaningful data. Generate follow-up emails in one click using the context of your meetings. Instantly sync your meeting summary and conversation data to your CRM.


Change Customer Success


Send AI-driven customer feedback to sales, product, or leadership with a click. Easily highlight, organize, and share customer insights to stay aligned on customer needs. Use Grain’s “Trackers”, “Ask”, and MCP features and integrations to identify customer sentiment, requests, and milestones.


Build Better Products


Use your meeting content to create context-informed deliverables including product briefs, roadmaps, and summarizations. Keep your team aligned with automatic Slack updates containing decisions and next steps. Transform content into organized sprints with AI features that will help you focus on building your next big product.


Grain records, transcribes, and summarizes your sales calls with customizable AI-prompts, allowing you to focus on the conversation without worrying about taking notes.

Once Grain's HubSpot integration is enabled, your contact’s deal notes will be automatically updated with the AI-summary, which includes clickable time-stamps so you can quickly dive into the details or create highlights in seconds.

With Grain, you can:

  • Keep your records up to date by syncing your sales meetings with contacts, companies, and deals in HubSpot.

  • Push conversation data into HubSpot to gain better visibility into pipeline activity.

  • Identify coaching opportunities within HubSpot to accelerate your pipeline.

Features

You handle the meeting. Grain handles the note-taking.

Automate Note-taking

Grain automates note-taking and data entry so that your team can focus on selling. It updates your HubSpot records, including Contacts, Companies, and Deals, with a note containing a link to view the sales call, participant info, description, and AI summary. Access sales calls, notes, and highlights in HubSpot without manual call logging.

Keep all your team all in sync across all your meetings, all the time.

Better Pipeline Visibility

When you integrate Grain with HubSpot, you get complete visibility into your team’s sales conversations and understand what’s going on in your deals right from within HubSpot. Grain adds new notes to your deals every time your team meets with prospects, allowing you to effortlessly monitor and stay up-to-date on their engagement.

Coaching dashboard.

Coach Your Team

With conversation data and insights from sales calls directly available in HubSpot, you can proactively review and identify coaching opportunities to accelerate deals in the pipeline. Rather than relying on reps to report on sales calls, use this information during one-on-ones to pressure-test and de-risk existing deals.

A screenshot of the Grain app with "Action Items" displayed in the middle.

Create HubSpot Tasks Instantly

Automatically create HubSpot tasks from action items identified in customer meetings, streamlining your workflow and ensuring that follow-ups are captured directly within the associated deal. This powerful automation feature eliminates manual data entry and helps sales teams stay organized by automatically syncing meeting insights with their CRM.

Quickly Update Properties with AI

Update HubSpot properties by using Grain to push key meeting insights directly into selected HubSpot fields, keeping your CRM accurate without manual data entry. Grain analyzes your customer conversations and syncs outcomes and other captured data into the specific properties you choose so that your records stay actionable after every meeting.

App Functionality

Shared Data
Data Source
Sync Direction
In HubSpot
In HubSpot

Meetings

Contacts

Contacts

Meetings

Companies

Companies

Meetings

Deals

Deals

Reviews

Average rating

4.9

Based on 15 ratings


Total reviews

15

Number of reviews all-time


5
93% complete
93%
4
7% complete
7%
3
0% complete
0%
2
0% complete
0%
1
0% complete
0%

Average rating

4.9

Based on 15 ratings

Total reviews

15

Number of reviews all-time

5
93% complete
93%
4
7% complete
7%
3
0% complete
0%
2
0% complete
0%
1
0% complete
0%

Filter reviews:

Sort:


5/5
    Mar 11, 2025

Game Changer

Very easy to setup and use. Saves me a huge amount of time and provides an invaluable record.

What do you like?

None so far!

What do you dislike?

Integration between HubSpot and my meeting apps is seamless. Easy to setup and use. Save a huge amount of time writing post meeting notes. Provides an invaluable historical record.

  • Hamlin, M.


5/5
    Jan 7, 2025
  • Chartier, N.


This app requires one of the following Grain subscription plans.

Free

$0

AI-powered essentials for individuals and small teams with low meeting volume.

  • AI meeting summaries

  • Full meeting transcripts

  • Clip moments into video highlights

  • Automatic recording rules (via Calendar)

  • Customize your personal AI recorder

  • Shared team meeting library

  • Global transcript search

  • Calendar integration (Google/O365)

  • Support for Zoom, Microsoft Teams, and Google Meet.

Free

$0

AI-powered essentials for individuals and small teams with low meeting volume.

  • AI meeting summaries

  • Full meeting transcripts

  • Clip moments into video highlights

  • Automatic recording rules (via Calendar)

  • Customize your personal AI recorder

  • Shared team meeting library

  • Global transcript search

  • Calendar integration (Google/O365)

  • Support for Zoom, Microsoft Teams, and Google Meet.

* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 01/30/2026

More info

Built by
Grain
Installs
1K installs
Categories
Languages this app is available in
English

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