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Master Metrics

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App

Master Metrics

Create Dashboards and calculate cost per Deal stage per Ad Campaign

Installs
40+ installs
Rating

5

(5)

Sign in to installRequires Master Metrics subscription

Requirements

HubSpot Plan
HubSpot Account permissions
View the required account permissions
Master Metrics Subscription
Basic, Intermediate, or Pro plans

Overview

With Master Metrics you can:

  • Calculate the cost per stage of the funnel for each Ad Campaign (Meta, Google, TikTok, Linkedin)

  • See at a glance what needs your attention with an Overview of all Ad Campaigns from all Sources

  • Use Alerts to get notified every time a specific metric is over a determined value.

  • Create Visual Dashboards using HubSpot and Marketing data, and share them with your team or customers

  • Create cohort reports to truly understand how Deals convert % over time

  • You can extract, and merge data from different marketing sources into Google Sheets


Features

Calculate Pipeline Stages Conversion Rates

Create Cohort Reporting to truly understand how Deals Convert % over time from one Sales Stage to another (it does not matter if reps skip stages or not)

Create Dashboards with you HubSpot and Marketing data

Create visual reports and share them with your team or customers. Use templates to quickly create sales and marketing reports using data from HubSpot, Facebook Ads, Google, Linkedin, TikTok, and more!

Answer Complex Business Questions

What is the conversion rate per acquisition source per week for this quarter? How many calls does a sales rep need to close a lead? How many calls you need to schedule to send a proposal? Does this number change per industry or customer segment? What percentage of proposal closes to Won? Does this change by sales rep? or by acquisition source?

Calculate the Ad Cost for each step of the funnel

With Master Metrics you can attribute your campaign data ($$ Ad Spent and more!) to each lead inside your CRM. You will be able to track the performance of each Campaign (or Ad Set or Ad) throughout the whole sales funnel.

Configure Alerts

Use Alerts to get notified every time a specific metric is over a determined value. Improve your control of budget vs. investment, conversions vs. target, and much more!

App Functionality

Shared Data
Data Source
Sync Direction
In HubSpot
In HubSpot

Hubspot Companies

Companies

Companies

Hubspot Contacts

Contacts

Contacts

Hubspot Deals

Deals

Deals

Hubspot Engagements

Engagements

Engagements

Reviews

Average rating

5.0

Based on 5 ratings


Total reviews

5

Number of reviews all-time


5
100% complete
100%
4
0% complete
0%
3
0% complete
0%
2
0% complete
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1
0% complete
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Average rating

5.0

Based on 5 ratings

Total reviews

5

Number of reviews all-time

5
100% complete
100%
4
0% complete
0%
3
0% complete
0%
2
0% complete
0%
1
0% complete
0%

Filter reviews:

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5/5
    May 12, 2025

Effective Integration for Reporting but Requires Configuration Time

I was able to put together a good report in Looker through this integration.

What do you like?

- Integration with Looker and Google Sheet - Integration with metrics from Marketing platforms such as GA4, Google Ads, Meta Ads, Linkedin Ads and Tiktok Ads.

What do you dislike?

It requires some additional hours to assemble the tables.

  • Perez, J.

Translated from Español. View original text

5/5
    Nov 9, 2022

freat tool

it helped me steer the sales team with cohort analysis of inportant conversion rates

What problem are you trying to solve?

cohorts

  • Brosch, N.

  • Consulting/Advisory
  • 1 employee

This app requires one of the following Master Metrics subscription plans.

Basic

$69

/month

15 Accounts and 3 integrations

  • All features are included

Basic

$69

/month

15 Accounts and 3 integrations

  • All features are included

* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 08/11/2025

More info

Built by
Master Metrics
Installs
40+ installs
Categories
Languages this app is available in
English

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