
Master Metrics
Create Dashboards and calculate cost per Deal stage per Ad Campaign
Built by - Master Metrics
Installs - 40+ installs
Rating 5
(5)
Requirements
HubSpot Plan HubSpot Account permissions - View the required account permissions
Master Metrics Subscription - Basic, Intermediate, or Pro plans
Overview

1/2 - Create Dashboards from your HubSpot Data and Marketing campaigns
With Master Metrics you can:
Calculate the cost per stage of the funnel for each Ad Campaign (Meta, Google, TikTok, Linkedin)
See at a glance what needs your attention with an Overview of all Ad Campaigns from all Sources
Use Alerts to get notified every time a specific metric is over a determined value.
Create Visual Dashboards using HubSpot and Marketing data, and share them with your team or customers
Create cohort reports to truly understand how Deals convert % over time
You can extract, and merge data from different marketing sources into Google Sheets
Features

Calculate Pipeline Stages Conversion Rates
Create Cohort Reporting to truly understand how Deals Convert % over time from one Sales Stage to another (it does not matter if reps skip stages or not)

Create Dashboards with you HubSpot and Marketing data
Create visual reports and share them with your team or customers. Use templates to quickly create sales and marketing reports using data from HubSpot, Facebook Ads, Google, Linkedin, TikTok, and more!

Answer Complex Business Questions
What is the conversion rate per acquisition source per week for this quarter? How many calls does a sales rep need to close a lead? How many calls you need to schedule to send a proposal? Does this number change per industry or customer segment? What percentage of proposal closes to Won? Does this change by sales rep? or by acquisition source?

Calculate the Ad Cost for each step of the funnel
With Master Metrics you can attribute your campaign data ($$ Ad Spent and more!) to each lead inside your CRM. You will be able to track the performance of each Campaign (or Ad Set or Ad) throughout the whole sales funnel.

Configure Alerts
Use Alerts to get notified every time a specific metric is over a determined value. Improve your control of budget vs. investment, conversions vs. target, and much more!
App Functionality
Shared Data
![]() Hubspot Companies | ||
![]() Hubspot Contacts | ||
![]() Hubspot Deals | ||
![]() Hubspot Engagements |
Reviews
5.0
5
5.0
5
- May 12, 2025
Effective Integration for Reporting but Requires Configuration Time
I was able to put together a good report in Looker through this integration.
- Integration with Looker and Google Sheet - Integration with metrics from Marketing platforms such as GA4, Google Ads, Meta Ads, Linkedin Ads and Tiktok Ads.
It requires some additional hours to assemble the tables.
Perez, J.
- Nov 9, 2022
freat tool
it helped me steer the sales team with cohort analysis of inportant conversion rates
cohorts
Brosch, N.
Consulting/Advisory - 1 employee
Pricing
Basic
$69
/month15 Accounts and 3 integrations
All features are included
Basic
$69
/month15 Accounts and 3 integrations
All features are included
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 08/11/2025
More info
Built by - Master Metrics
Installs - 40+ installs
Categories Languages this app is available in English
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