Walnut
Easily create, customize & share demos, tracking engagement in HubSpot
Requirements
HubSpot Plan Works with all HubSpot plans Learn more HubSpot Account permissions - View the required account permissions
Walnut Subscription - Basic, Pro, Enterprise, or HubSpot Integration For Existing Customers plans
Overview
1/4 - Demo engagement is tracked in real-time on the deal page
With Walnut, B2B sales teams can create interactive and customized product demos without coding, making the sales process more customer-centric while improving productivity.
Sellers can scale their demo personalization, share interactive and guided demos with prospects, and collect insights to optimize their sales cycle.
With the Walnut HubSpot integration, you can:
* Attach demos to Deals in Hubspot
* Track analytics on your demos, gaining detailed visibility into who on the prospect side is engaging with your demo, how they are engaging with it and when
* Follow-up with your prospects in a timely, relevant and focused manner. No more "Just checking in", now you have insights into where they saw value and can utilize that in your follow-up!
* Analyze demo engagement's affect on your sales funnel, optimizing when and where demos should be used to increase the amount of closed-won Deals
Features
Instant Capturing
Instantly capture your product’s screens from your web browser. No access to your back-office needed.
Codeless Editing
Personalize every aspect of your demo for each prospect, including text, images, features, and colors.
Personalized Guides
Add fully customized annotations to your software demos to direct prospects through your product.
Send Personalized Demo Links
Send a link of your personalized demo to your prospect in your outreach emails, LinkedIn messaging, pigeon courier, you name it.
Granular Insights In Real Time
Optimize your demos with advanced analytics that show who viewed your demos, for how long, what did they focus on and much more!
App Functionality
Shared Data
Accurate Match | ||
Contextual Tasks | ||
Demo | ||
Demo Engagement |
Reviews
- Dec 21, 2022
Walnut is awesome - and now it's coming to HubSpot
Walnut is awesome, but one pain point was not having the data connect to HubSpot. We use HubSpot for everything marketing and sales so this was a bit difficult. now, with the integration, that is no more. We can see who we created walnuts for and when people viewed them right in the activity flow, which is incredible. Imagine writing emails in HubSpot but always knowing the last piece of product your client looked at.
B2B SaaS demo and training for new and existing logos
Imagine writing emails in HubSpot but always knowing the last piece of product your client looked at.
Glatz, J.
Education - 26 to 50 employees
- Dec 2, 2022
Walnut is an excellent tool for product demos
Walnut is a great tool for creating demonstrations and training materials. We are using it to capture product demonstrations and share those with customers and prospects. We also use the tool for creating short product onboarding and training materials for customers. Walnut provides an intuitive way to quickly capture web-based demonstrations and allows those to be shared online with prospects. Usage stats are captured so that sales teams know which customers are showing interest and marketers know which demos are performing best.
We are using Walnut to create and share sales demos.
Simple to use and easy to capture demonstrations. Shows real web application interface and not just a video. Provides analytics to see when shared demos are viewed.
Only works with web-based applications.
Harvey, S.
Education - 6 to 10 employees
Pricing
Basic
$9,200
/yearBest for small teams looking to get started
Up to 3 Licenses
Onboarding Collateral
HubSpot Integration
Walnut Core
Marketing Embeds
Basic
$9,200
/yearBest for small teams looking to get started
Up to 3 Licenses
Onboarding Collateral
HubSpot Integration
Walnut Core
Marketing Embeds
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 11/07/2025
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