The sync is very poor

The core understanding of HubSpot to "contact" & " Company" is the opposite in Xero which leads to a mess when we try to auto sync the contacts, because I will have the company and the contacts in xero data are separate not in one file. And so does the invoice information, they have to be manually synced. so automation becomes useless somehow. I love each app separate but i wish I can see a true native integration to automation between those two so when I close a deal and finish it I can automatically find an invoice made and ready for approval with accurate information.

Separate apps, the effort of improving is noticable I think.

automation and mutual data understanding. I know you will say you can sync the data from here to a certain data from there. but in xero the contact info are inside the company info not separated. so no matter what I do, I can not choose some from company and some from contact. specially that I am a b2b business. which also another con in HubSpot. it is more directed to b2c somehow but it has the flexibility to adopt to b2b business.

Catastrophic when it fails - poor support left us with thousands in losses and ongoing issues

Significant detrimental impact on business operations when it temporarily stopped working. Very poor technical support from HubSpot to resolve the issue. Issue still outstanding and is costing us thousands in operational loss and wages to fix.

When we first started using it was working great.

When there is a minor outage, it makes things significantly worse than if we never used it.