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Crossbeam

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App

Crossbeam

Connect HubSpot and Crossbeam to turn partner data into revenue
Built by
Crossbeam
Installs
7K installs
Rating

4.2

(23)

Sign in to installRequires Crossbeam subscription
Premier

Premier

Premier partners provide the most established solutions and the deepest alignment with HubSpot.Learn more

Requirements

HubSpot Plan
HubSpot Account permissions
View the required account permissions
Access Type
Shared
Crossbeam Subscription
Free, Connector, Supernode, or Enterprise plans

Overview

Crossbeam turns partner data into revenue. Our Ecosystem Revenue Platform helps GTM teams securely share CRM data with partners to uncover new opportunities, target the right prospects, engage the best partners, and accelerate deals.


With the Crossbeam + HubSpot integration, you can sync HubSpot data into Crossbeam to instantly find partner overlaps, then leverage those partner insight within HubSpot to fuel campaigns, prioritize accounts, and close deals faster. Our integration with HubSpot lets you:

  1. Uncover partner-sourced leads and hidden opportunities—what we call Ecosystem Qualified Leads

  2. Prioritize the right accounts to focus sales and marketing efforts

  3. Segment and target campaigns using partner-sourced account lists

  4. Prioritize high-impact integrations to focus on the partners driving real pipeline

Features

Connect HubSpot to Crossbeam

Connect HubSpot in seconds

Using your HubSpot credentials, connect to Crossbeam in seconds. Seamlessly sync data and import custom fields for automated and dynamic Account Mapping. Compare your data with your partner’s CRM data to identify overlapping prospects, opportunities, and customers.

Create segments from HubSpot data

Use HubSpot data to create key segments or "Populations" like "customers," "prospects," and "opportunities" to compare with your partners, maintaining complete control over which fields you share.

Crossbeam

Generate high-quality pipeline

Deal Navigator lets GTM teams easily compare open deals to your partner's CRM data—identifying high-quality, in-market accounts where partners already have influence, and uncovering hidden pipeline in your ecosystem.

Partners tab in Deal Navigator

Get warm intros and keep stalled deals moving

The Partners and Contacts tabs in Deal Navigator layers Ecosystem Intelligence signals—like win rates, average deal size, and likely decision-makers—so you can quickly spot the best contacts to engage and the right partners to provide warm intros to help move stalled deals forward.

Crossbeam Reports as Contact Lists

Utilize ecosystem data in HubSpot campaigns

Create and save reports in Crossbeam, then automatically push new overlaps into targeted contact lists in HubSpot. Use your partner ecosystem to surface pre-vetted overlapping accounts that can shorten sales cycles and increase opportunity sizes.

App Functionality

Shared Data
Data Source
Sync Direction
In HubSpot
In HubSpot

Companies

Companies

Companies

Contacts

Contacts

Contacts

Deals

Deals

Deals

Deal Pipelines

Deal Pipelines

Deal Pipelines

More info about shared data

You have full, granular control over what data you share and when you share it with any partner in Crossbeam.

Average rating

4.2

Based on 23 ratings


Total reviews

23

Number of reviews all-time


5
61% complete
61%
4
17% complete
17%
3
9% complete
9%
2
4% complete
4%
1
9% complete
9%

Average rating

4.2

Based on 23 ratings

Total reviews

23

Number of reviews all-time

5
61% complete
61%
4
17% complete
17%
3
9% complete
9%
2
4% complete
4%
1
9% complete
9%

Filter reviews:

Sort:


5/5
    Sep 11, 2026
  • Nicosia, M.


4/5
    Aug 18, 2026

Crossbeam gives us real visibility into partner overlap, right where we work

We're early into using Crossbeam alongside HubSpot, and it's already changing how we think about partnerships. Having overlap data live right inside HubSpot means we're starting to spot shared accounts and prospects without extra tools or manual cross-referencing. Even in these first weeks, it's pointed us toward warm intros and partner-influenced deals we likely would have missed otherwise.

What do you like?

Partner overlap visibility inside HubSpot, faster warm intros through partner-sourced leads, and clearer line of sight into how partner activity contributes to deal acceleration.

What do you dislike?

The export limits are restrictive, especially early on. When you're just getting started and want to sync data across all your partners, you end up having to carefully slice and dice records just to stay within a 12-month allotment. More flexibility here, especially for teams ramping up, would make onboarding smoother.

  • Sikhovski, R.


This app requires one of the following Crossbeam subscription plans.

Free

$0

Build your partner ecosystem and map accounts for free

  • 1 Offline Partner

  • Standard access controls

  • Crossbeam Slack app

  • Connect HubSpot as a Data Source

  • Up to 3 Full Access seats

  • 3 Standard Populations

  • Preview access to Deal Navigator

  • Shared Lists by invitation

  • Crossbeam Copilot for HubSpot preview

Free

$0

Build your partner ecosystem and map accounts for free

  • 1 Offline Partner

  • Standard access controls

  • Crossbeam Slack app

  • Connect HubSpot as a Data Source

  • Up to 3 Full Access seats

  • 3 Standard Populations

  • Preview access to Deal Navigator

  • Shared Lists by invitation

  • Crossbeam Copilot for HubSpot preview

* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 09/04/2025

More info

Built by
Crossbeam
Installs
7K installs
Categories
Languages this app is available in
English