Make your businesst truly Customer-centric

Diffly helps you digitize and automate the collection of feedback from your prospects and customers (win/loss analysis, churn analysis).

By connecting your CRM HubSpot to Diffly, you make sure none of your sales cycles ever ends without collecting feedback.

Join the 80% of B2B companies worldwide implementing a consistent win-loss analysis process — and boost your conversion rates by up to +50% (Gartner).

The Diffly Solution

B2B companies often leave money on the table by losing deals they could have won — without knowing why. Our mission is to bring a human touch back into the feedback process.

In addition to our CRM-integrated software and structured quantitative surveys, we offer a third-party interview service to collecte feedback from your prospects and customers directly.

Diffly combines pragmatism, speed, and plug-and-play efficiency through a unique blend of SaaS and Service:

• The Service: 30/45-minute one-on-one interviews with your prospects or clients, revisiting the sales process to gather first-hand insights. As a trusted third party, we gather open and honest conversations.

• The Technology: Our platform identifies and automates which deals to target. Then, our AI analyzes conversations, detects key themes, and aggregates insights — helping you make informed, strategic decisions across your sales funnel.

Diffly’s high valued added

• Every sales opportunity becomes a learning opportunity: whether won or lost, Diffly kicks in automatically. Through targeted, structured surveys, we uncover the true decision-making criteria of your buyers — along with rich insights about your market, competitors, and positioning, straight from the field.

• You make sure you have a polished, professional buyer experience until the very end. Diffly helps you thank your buyers with a thoughtful touch:

  • If the deal is won, you start the relationship on a positive note.

  • If the deal is lost, you leave a lasting professional impression — while gathering the insights you need to come back stronger, at the right time, with the right pitch.

• Actionable insights, not assumptions: Understand the real reasons behind every win and loss — and act on them.

• Seamless HubSpot integration that enhances CRM data quality: all feedback and insights are automatically logged into your contact and deal records — zero manual input needed.

• Cross-team alignment: Sales, Marketing, and Product teams access the same insights — ensuring a coherent strategy and data-driven decisions.

Client Testimonial

• Clémence Varszegi, Contentsquare: "I’ve been using Diffly since April, and it’s a fantastic source of insights and time savings. The icing on the cake is working with a top-notch Program Manager."

• Diane Djebara, Figures: "I use Diffly, and it’s both a huge time-saver as a solo PMM and a valuable tool for capturing feedback."

• Adrien Cohen, Lemon Learning: "The interviews are impressive, great job. Very interesting; sales had no feedback before, so this is a godsend."

• Hugues Peuchot, Skillup: "I think the interviews are excellent; they’re exactly what I need to help the sales team improve."

• Louise Bui, 365 Talents: "Diffly was very well received, and we gained a lot of insights! I find the summaries extremely high-quality! It perfectly matches what we want to know."

Resources

• Ready to discover Win-Loss Analysis ? Request a demo !

• Win-Loss Maturity Check : Test yourself in 3 minutes and get a guide to launch your program with our Win-Loss Diagnostic !

• Who better to talk about Diffly than our customers ? Discover our Business cases !