As your HubSpot portal grows, small data issues quietly build up: duplicate contacts, stuck deals, missing fields, incomplete company records. Most businesses only notice once it is already costing them time, lost leads and inaccurate forecasting, and by then, fixing it means a large and expensive clean-up project.

IMC CRM Audit Tool® connects securely to your HubSpot account with read-only access and runs a full health check across contacts, deals and companies, measured across 27 data quality metrics. You receive a clear report with direct links to every affected record, so your team can fix issues quickly instead of hunting for them manually. Your first audit is free during the launch period.

New Feature Added on the 30th October 2026: Source of affected records. See where each problem record came from, such as imports, integrations, forms or records added in the CRM, so you can fix the cause and not just the symptom. Prevention guidance covers your own import files and processes. The tool reads your data only and never changes it.

For portals with significant existing issues, IMC’s network of vetted CRM experts can help clean up faster. Once your CRM is in good shape, ongoing weekly or monthly audits keep it that way, catching problems while they are still small.

What poor CRM data costs you, across your buyer journey:

Overall health. Leaders plan and forecast on numbers they cannot trust, and revenue at risk stays hidden until it is lost.

Contacts. Incomplete or outdated records mean leads get the wrong message, a late reply or no reply, so prospects drop out early.

Companies. Weak account data makes targeting unreliable. Buyers get generic outreach and trust is lost early.

Deals. An unreliable forecast lets opportunities go cold. Buyers wait too long for follow-up, and revenue is lost at the final step.

Marketing and sales alignment. Qualified leads are not followed up and you cannot see what is working. The handover breaks and warm leads go cold.

Built by a HubSpot Champion User and UNBOUND Insider, this tool helps growing businesses stay in control of their CRM data from day one, instead of paying to fix it later.

During our launch period, we're offering a free trial, your first audit report at no charge.

To get started, click "Sign in to install" or "Request to be contacted".  Enter your email to begin, you'll be taken to a short form to connect your HubSpot portal and request your audit.