
Metadata
Automate B2B marketing paid campaigns and drive more revenue
Built by - Metadata.io
Installs - 300+ installs
Rating - 5(1)
Requirements
HubSpot Plan Works with all HubSpot plans Learn more HubSpot Account permissions - View the required account permissions
Metadata Subscription - Growth or Scale plans
Overview
1/5
B2B marketers use Metadata’s demand generation platform to automate their display, paid search, and paid social campaigns to drive more revenue.
From building audiences to executing campaign experiments to automatically optimizing campaigns to revenue – Metadata automates all of this.
B2B marketers connect their HubSpot account to Metadata to push enriched leads from Metadata and track performance.
Features

Account-Based Advertising for HubSpot
Metadata enables HubSpot users to create their ideal customer profile, identify target accounts and contacts, and then deliver personalized ads to those contacts at scale.

AI-powered ad optimization and execution
Metadata creates custom audiences for popular ad channels like display, Google Ads, LinkedIn, and Facebook. Our AI runs massive multivariate tests of ads to target audiences to drive inbound leads to HubSpot. Our AI learns which ads & ad combinations drive the most sales pipeline & optimizes campaign spend accordingly.
App Functionality
Shared Data
![]() Converted Leads |
Reviews
- Feb 13, 2024
Great new "hack"
Metadata is very simple to setup and use. Some targeting options are exceeding high ticket solution on the market and don't require weeks of onboarding. Thanks to metamatch audiences we were able to target precisely our ICP on channels where the native targeting is quite generic.
Using native HS integration to match prospects business profiles over "non-business" channels like Meta, Instagram, Google.
Romanova, O.
Technology - Software - 51 to 200 employees
Pricing
Growth
$3,950
/monthPricing depends on ad spend, please see pricing page for more details.
plus $2500 onboarding + ad spend up to $25k/ moGrowth
$3,950
/monthPricing depends on ad spend, please see pricing page for more details.
plus $2500 onboarding + ad spend up to $25k/ mo* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 12/03/2025
More info
Built by - Metadata.io
Installs - 300+ installs
Categories Languages this app is available in English
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