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Sona Identification

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App

Sona Identification

Convert website visitors into leads and qualified pipeline

Built by
Sona
Installs
30+ installs
Sign in to installRequires Sona Identification subscription

Requirements

HubSpot Plan
    Works with all HubSpot plans
Learn more
HubSpot Account permissions
View the required account permissions
Sona Identification Subscription
Free, Starter, Growth, or Enterprise plans

Overview

Unleash the full potential of your website traffic with Sona Identification for HubSpot. Turn engagement data from anonymous and identified visitors into actionable insights. With enriched and synchronized data, you can then activate multichannel campaigns which can include targeted email sequences, ads, and coordinated sales outreach to increase engagement and revenue.


With the Sona Identification integration for HubSpot, you can sync:


Key Features

  • Identified Companies

  • Identified Contacts

  • Intent Signals & Trends

  • Engagement Analytics

  • Buying Stages

  • Custom Audience Segments

  • ICP Fit Scores

  • Visitor Activity Insights

Power Your Go-to-Market Strategy

Leverage comprehensive journey insights to engage prospects with the right message at the right time. Create hyper-targeted segments, understand research patterns, and convert more high-value accounts.


But that's not all! Sona enriches your HubSpot data with AI-powered insights including ICP fit scoring, intent signals, intent trends, buying stages, and more - giving you a deeper understanding of each prospect's potential. With comprehensive journey insights, you'll be able to better understand your prospects and their needs, to create hyper-targeted segmentation, and to gain relevant context.


All of this power can be used to understand your prospects and to engage them with the right message at the right time. But understanding is just the beginning. Use the data now syncing to HubSpot to outmaneuver competitors and drive business success with unprecedented insights.


Sona offers one of the most advanced and flexible intent solutions in the HubSpot marketplace, providing real-time insights into your website visitors' behavior, and Sona then helps you generate net-new leads and to close more deals. Reveal untapped opportunities, interact with prospects using rich data, boost close rates, and accelerate growth in the modern business landscape.


Seamless HubSpot Integration

  • Automatic data synchronization

  • Enriched contact and company profiles

  • Advanced intent tracking

  • Flexible deployment options

Start Free Today

  • Identify up to 100 companies monthly

  • 30 days of web activity storage

  • Quick setup with HubSpot connection

  • No credit card required

Transform your go-to-market approach in minutes. Get started with Sona Identification for HubSpot today.


Features

Reveal website visitors and create new leads in HubSpot automatically

Automatically push newly identified companies directly into HubSpot. Enrich a comprehensive set of detailed attributes, including specific company and contact details, levels of engagement, buying stages, intent signals, amd intent trends. Use engagement data to rank prospects and provide more relevant follow-ups.

Unlock account insights with comprehensive visitor journey tracking

Gain a comprehensive understanding of each account and corresponding visitor journeys. Sona streamlines the process of collecting and integrating contact and account journey data, with minimal setup required. Harness actionable intelligence to refine sales strategies and to craft precisely-targeted marketing campaigns.

Predictive intent signals to scale Google Ads ROI

Supercharge sales by leveraging advanced intent analysis. Leverage custom intent signals to score and prioritize prospects, enabling your sales team to focus on the most promising opportunities. Allocate your sales resources to the opportunities that are more likely to convert.

Create auto-updating audiences to power omnichannel campaigns

Create and deploy targeted audiences within HubSpot at both account and contact levels. Leverage rich data including intent signals, buying stages, and HubSpot CRM attributes to segment with precision. Use our intuitive interface to additionally transform data and calculate custom attributes.

Seamlessly sync data with HubSpot and your go-to-market tools

Automatically synchronize data between Sona, HubSpot and your entire go-to-market stack, ensuring data consistency across all platforms without manual imports or complex API setups. Activate current intent and engagement data in your CRM, email sequencing, ad platforms, enabling timely marketing and sales actions within your familiar workflows.

App Functionality

Shared Data
Data Source
Sync Direction
In HubSpot
In HubSpot

Accounts

Companies

Companies

Accounts

Deals

Deals

Accounts

Company Properties

Company Properties

Accounts

Deal Properties

Deal Properties

Visitors

Contacts

Contacts

Visitors

Contact Properties

Contact Properties

Reviews

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This app requires one of the following Sona Identification subscription plans.

Free

USD 0

Reveal companies visiting your website along with their firmographic details

  • Unlimited users

  • Up to 100 companies identified monthly

  • Up to 30 days of web activity data stored

  • Data breakdowns by device, OS, browser, and pages visited

  • Firmographic data including revenue range, employee range, and industry breakdowns

Free

USD 0

Reveal companies visiting your website along with their firmographic details

  • Unlimited users

  • Up to 100 companies identified monthly

  • Up to 30 days of web activity data stored

  • Data breakdowns by device, OS, browser, and pages visited

  • Firmographic data including revenue range, employee range, and industry breakdowns

* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 03.12.2025

More info

Built by
Sona
Installs
30+ installs
Categories
Languages this app is available in
English

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