Building the Writing Model

Lately's A.I. studies what words and phrases best resonate with your target audience by analyzing the analytics of any social account you have connected to HubSpot. Based on what we learn – searching for keywords, sentence structure and natural language – and apply this writing model to each piece of longform content that you feed the A.I. brain.

Turn Your Blogs Into Social Media Gold

Upload a file and in seconds, Lately transforms your longform content into dozens or even hundreds of pre-tested miniature headlines which, in the case of video files, include the matching video snippets. ‍ Longform content can be owned or earned media, like blogs, news articles, white papers, podcasts, videos, keynotes and more.

Review and Approve Social Content

Each headline is generated by A.I. to get you the highest engagement. Plus it's easy to review, edit, enhance and manage the approval process for all the content we generate. The more you edit and enhance, the smarter the A.I. brain gets.

Send Selected Posts to HubSpot

Click the “Send Selected Posts” button to move all your new A.I.-generated content into your HubSpot Social account. Schedule and publish across all of your social channels as usual through HubSpot!

Turn days into seconds with Lately’s AI.

- Spend 84% less time writing social media copy and stop guessing what to write - Generate conversion copy designed to get your business up to 200% more qualified leads - Get a custom “writing model” that accounts for brand voice, sentence structure and relevant keywords