See user in-app activity data in HubSpot

With the two-way HubSpot<>Userpilot integration, you can push your user activity data (interactions with different features, engagement with in-app onboarding content, survey responses etc.) from your app directly to HubSpot - allowing your Sales, Customer Success, Marketing and Product teams to make better decisions.

Push targeted email campaigns in HubSpot based on user activity

HubSpot<>Userpilot integration allows you to create HubSpot lists based on user behaviour, engagement with in-app content (flows, checklists) and survey responses (including NPS) - allowing you to create more personalised email campaigns in HubSpot - both for your Account-Based Marketing, retention and account expansion efforts.

Apply lead scoring based on user activity

Automatically apply more accurate lead scoring in HubSpot based on user activity tracked in Userpilot, identify high-activity PQLs in your trials and rotate them to the right sales rep to increase the chance of conversion.

Segment your users better based on HubSpot Contact/Company Properties

Create better user segments in Userpilot with HubSpot Contact or Company Properties to create more relevant product experiences to e.g. trial vs. paid users, or trigger surveys to the right user segment based on persona or plan.

Trigger bespoke in-app experiences IRT based on HubSpot Properties

Make your users feel like you’re really talking to them by personalising their in-app experiences and triggering them in real-time based on their HubSpot Properties. E.g. show welcome screens to users who have just upgraded their plan through sales and trigger the right onboarding flow based on features included in that plan.