AEDA is an email deliverability monitoring platform. Connect your HubSpot account and AEDA automatically collects the delivery and engagement events of your marketing emails — sent, delivered, opened, clicked, bounced, spam complaints and unsubscribes — and turns them into a deliverability dashboard you can't get inside HubSpot.

See at a glance whether a campaign is landing, which mailbox providers are rejecting you, and why emails bounce, grouped by SMTP reason. Compare every marketing email side by side, get alerted as soon as bounce or complaint rates cross your thresholds, and monitor your sending domains' reputation (blocklists, Google Postmaster, DMARC) in the same place.

With the Marketing Hub Enterprise email permission, AEDA can also run inbox placement tests straight from your HubSpot portal, so you know whether a message lands in the inbox or in spam before your audience receives it.

AEDA is privacy-first: recipient addresses are stored only as one-way hashes, and your OAuth tokens are encrypted at rest.