Dedupe Desk is a native HubSpot app that helps sales, marketing, and operations teams detect, review, and merge duplicate contacts and companies directly inside HubSpot—without messy spreadsheet exports or data privacy risks.

Duplicate records clutter your CRM, fracture deal history, cause embarrassing duplicate outreach, and distort pipeline reporting. Dedupe Desk solves this by giving you complete control over your deduplication workflow:

• Customizable Matching Rules: Find duplicate contacts and companies using exact phone numbers, normalized company names, fuzzy name matching, and any custom properties you choose.

• Targeted Segment Scans: Narrow your search with flexible filters based on lifecycle stage, owner, or creation date so you only clean the records that matter.

• Side-by-Side Review: Preview potential duplicates side-by-side in a clear comparison table. Review property differences and pick which record and values survive before taking action.

• Native HubSpot Merging: Safely execute merges directly inside HubSpot to preserve activity timelines, associations, and audit trails.

Keep your CRM clean, accurate, and trustworthy with Dedupe Desk.